Festool vs MAC:Which is searched more?
In September 2026, Festool had more branded searches than MAC among dust Collector brands worldwide. Festool was estimated to have 246K branded searches compared to MAC’s 74K, and held a 21.1% Share of Search versus MAC’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festool or MAC?
Compare the dust collector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Festool, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Festool | Harvey | MAC | Grizzly | Jet |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 25.9% | 6.4% | 6.4% | 2.8% | 0.7% |
| Nov 2025 | 61.6% | 22.5% | 4.5% | 8.2% | 2.5% | 0.61% |
| Dec 2025 | 64% | 19.1% | 4.7% | 8.5% | 3.1% | 0.51% |
| Jan 2026 | 61.1% | 22.3% | 5.5% | 6.7% | 3.7% | 0.73% |
| Feb 2026 | 59.9% | 21.9% | 8.1% | 6.6% | 2.9% | 0.59% |
| Mar 2026 | 55.8% | 25% | 9.1% | 6.1% | 3.4% | 0.55% |
| Apr 2026 | 58.5% | 21.4% | 9.6% | 6.4% | 3.5% | 0.57% |
| May 2026 | 58.6% | 21.4% | 9.6% | 6.4% | 3.5% | 0.47% |
| Jun 2026 | 59.7% | 21.8% | 9.8% | 5.4% | 2.9% | 0.48% |
| Jul 2026 | 56.5% | 20.6% | 11.3% | 7.6% | 3.4% | 0.55% |
| Aug 2026 | 61.1% | 18.3% | 10% | 6.7% | 3% | 0.9% |
| Sep 2026 | 57.7% | 21.1% | 11.6% | 6.3% | 2.8% | 0.46% |
How has the Festool and MAC comparison changed over the last 12 months?
3 findings
- Festool was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among dust Collector brands worldwide moved from 25.9% to 21.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among dust Collector brands worldwide moved from 6.4% to 6.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for dust Collector brands worldwide in September 2026?
1 change
In September 2026, Festool gained estimated Share of Search among dust Collector brands worldwide, from 18.3% to 21.1%.
Other head-to-heads among dust Collector brands
How each brand is measured
Brandwave collects information about searches that people make online using Festool’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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