Brandwave

Bluehost vs Porkbun:Which is more popular?

In September 2026, Porkbun had more branded searches than Bluehost among domain and hosting providers worldwide. Porkbun had about 246,000 branded searches, while Bluehost had 201,000. Porkbun made up 2.5% of all domain and hosting provider searches we track, and Bluehost accounted for 2%. When we asked ChatGPT and Google AI Overviews about domain and hosting providers, Porkbun appeared in three of the five answers and Bluehost in two. Porkbun was mentioned before Bluehost in three out of five answers.

Among domain and hosting providers worldwide in September 2026

Who do people search for more?

Porkbun, about 22% more searches than Bluehost

Porkbun 246K searchesBluehost 201K searches

Who does AI mention more?

Porkbun, mentioned in 3 of 5 answers, Bluehost in 2

Porkbun in 3 of 5Bluehost in 2 of 5

Who does AI recommend more?

Porkbun, named ahead of Bluehost in 3 of 5 answers

Porkbun first in 3Bluehost first in 2

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Top domain and hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Porkbun was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bluehost was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Porkbun was listed before Bluehost in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hostinger1st
  2. Porkbun2nd
  3. Bluehost3rd
  4. Namecheap4th
  5. SiteGround5th
  6. DreamHost6th
  7. GoDaddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hostinger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porkbun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteGround3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Namecheap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bluehost2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DreamHost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about domain and hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bluehost or Porkbun more popular in search?

This chart shows how often people search Google for Bluehost and Porkbun by name. Each line represents a brand's share of searches for all seven domain and hosting providers we track, month by month, from English-language searches worldwide.

Bluehost and Porkbun among domain and hosting providers worldwide, by month

Share of searches by month for Porkbun, Bluehost. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyHostingerNamecheapPorkbunSiteGroundBluehostDreamHost
Oct 202539.7%42.4%10.9%1.5%2.7%2.2%0.8%
Nov 202539.3%42.6%10.9%1.5%2.7%2.2%0.81%
Dec 202539.4%42.7%10.9%1.5%2.7%2.2%0.66%
Jan 202640.1%41.9%11.3%1.5%2.8%1.9%0.56%
Feb 202638.5%40.7%13.1%1.8%3.2%2.2%0.65%
Mar 202639.9%41.8%11.2%1.9%2.8%1.9%0.56%
Apr 202634.6%43.4%14.6%2%2.9%2%0.59%
May 202635.7%44.9%12.3%2%2.5%2%0.61%
Jun 202638.8%40.6%13.3%2.2%2.7%1.8%0.66%
Jul 202638.5%40.7%13.4%2.2%2.7%1.8%0.66%
Aug 202636.9%39.3%15.9%2.6%2.6%2.1%0.64%
Sep 202642.6%37.5%12.3%2.5%2.5%2%0.61%

How has the Bluehost and Porkbun comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Porkbun took it in June 2026.
  • Across the 12 months ending September 2026, Bluehost’s share of searches among domain and hosting providers worldwide moved from 2.2% to 2%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Porkbun’s share of searches among domain and hosting providers worldwide moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 135K to 246K.

How did search popularity change for domain and hosting providers worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Porkbun worldwide rose 82.2% over 12 measured months, from 135K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bluehost’s and Porkbun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluehost

1 branded search term

  • bluehost

Porkbun

1 branded search term

  • porkbun

How the Brand Demand Index is measured

Other head-to-heads among domain and hosting providers

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