Palmolive vs Sunlight:Which is more popular by branded search?
In August 2026, Palmolive had more branded searches than Sunlight among dishwashing liquid brands worldwide. Palmolive was estimated to have 90.5K branded searches compared to Sunlight’s 3.6K, and held an 8.3% Share of Search versus Sunlight’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Palmolive or Sunlight?
Compare the dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palmolive, Sunlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Palmolive | Sunlight | Ajax | Fairy |
|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 8.3% | 0.4% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Jan 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Apr 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| May 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jun 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jul 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Aug 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Palmolive and Sunlight comparison changed over the last 12 months?
3 findings
- Palmolive was ahead of Sunlight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands worldwide held steady at 8.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for dishwashing liquid brands worldwide in August 2026?
2 changes
In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%.
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Palmolive’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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