Fairy vs Sunlight:Which is more popular by branded search?
In August 2026, Sunlight had more branded searches than Fairy among dishwashing liquid brands worldwide. Sunlight was estimated to have 3.6K branded searches compared to Fairy’s 70, and held a 0.33% Share of Search versus Fairy’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fairy or Sunlight?
Compare the dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunlight, Fairy. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Palmolive | Sunlight | Ajax | Fairy |
|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 8.3% | 0.4% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Jan 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Apr 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| May 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jun 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jul 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Aug 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Fairy and Sunlight comparison changed over the last 12 months?
3 findings
- Sunlight was ahead of Fairy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fairy’s estimated Share of Search among dishwashing liquid brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for dishwashing liquid brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fairy’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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