Brandwave

draw.io vs Microsoft Visio:Which is more popular?

In September 2026, draw.io had more branded searches than Microsoft Visio among diagramming software worldwide. draw.io had about 2.3 million branded searches, while Microsoft Visio had 413,000. draw.io made up 37.6% of all diagramming software searches we track, and Microsoft Visio accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about diagramming software, draw.io appeared in all five answers and Microsoft Visio in two. draw.io was mentioned before Microsoft Visio in every answer.

Among diagramming software worldwide in September 2026

Who do people search for more?

draw.io, about 6 searches for every 1 for Microsoft Visio

draw.io 2.3M searchesMicrosoft Visio 413K searches

Who does AI mention more?

draw.io, mentioned in every answer we collected

draw.io in 5 of 5Microsoft Visio in 2 of 5

Who does AI recommend more?

draw.io, named ahead of Microsoft Visio in every answer

draw.io first in 5Microsoft Visio never first

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Top diagramming software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, draw.io appeared in all five answers. Microsoft Visio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. draw.io was listed before Microsoft Visio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart2nd
  3. Miro3rd
  4. Mermaid4th
  5. Whimsical5th
  6. Excalidraw6th
  7. Microsoft Visio7th
  8. SmartDraw8th
  9. Creately–
  10. Gliffy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Visio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartDraw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gliffy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is draw.io or Microsoft Visio more popular in search?

This chart shows how often people search Google for draw.io and Microsoft Visio by name. Each line represents a brand's share of searches for all ten diagramming software we track, month by month, from English-language searches worldwide.

draw.io and Microsoft Visio among diagramming software worldwide, by month

Share of searches by month for draw.io, Microsoft Visio. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartMicrosoft VisioSmartDrawMermaidCreatelyGliffyWhimsical
Oct 202534.1%33.3%8.2%12.4%8%1.7%1.6%0.61%0.17%0.01%
Nov 202537.3%29.8%9%11.2%8.2%1.8%1.9%0.67%0.15%0.01%
Dec 202537.3%30.1%11%9.2%8.3%1.5%1.9%0.55%0.16%0.01%
Jan 202636.5%29.3%10.7%9%9.9%1.8%2.2%0.44%0.19%0.01%
Feb 202635.6%28.5%10.5%10.7%9.7%2.1%2.1%0.53%0.18%0.02%
Mar 202636.7%29.3%10.8%11.1%8.1%1.8%1.4%0.54%0.16%0.01%
Apr 202636.9%29.5%10.8%11.1%8.1%1.5%1.5%0.44%0.13%0.01%
May 202640.5%26.6%12%10.2%7.3%1.3%1.5%0.4%0.12%0.01%
Jun 202636.6%29.5%13.2%9.4%8.1%1.2%1.6%0.3%0.11%0.02%
Jul 202635.3%28.2%15.6%9.4%8.3%1.4%1.4%0.28%0.13%0.02%
Aug 202635.5%28.2%15.6%9.5%7.9%1.8%1.3%0.28%0.13%0.01%
Sep 202637.6%30%13.5%9.3%6.8%1.5%0.91%0.3%0.09%<0.01%

How has the draw.io and Microsoft Visio comparison changed over the last 12 months?

3 findings

How did search popularity change for diagramming software worldwide in September 2026?

2 changes

  1. In September 2026, draw.io gained share of searches among diagramming software worldwide, from 35.5% to 37.6%.

  2. In September 2026, Microsoft Visio lost share of searches among diagramming software worldwide, from 7.9% to 6.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using draw.io’s and Microsoft Visio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

draw.io

2 branded search terms

  • diagrams net
  • draw io

Microsoft Visio

6 branded search terms

  • flowchart microsoft visio
  • microsoft visio
  • microsoft visio app
  • microsoft visio diagrams
  • microsoftvisio
  • visio

How the Brand Demand Index is measured

Other head-to-heads among diagramming software

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