Brandwave

Microsoft SQL Server vs MongoDB:Which is more popular?

In September 2026, MongoDB had more branded searches than Microsoft SQL Server among database platforms worldwide. MongoDB had about 673,000 branded searches, while Microsoft SQL Server had 90,500. MongoDB made up 21.9% of all database platform searches we track, and Microsoft SQL Server accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about database platforms, Microsoft SQL Server and MongoDB each appeared in four of the five answers. Microsoft SQL Server was mentioned before MongoDB in four out of five answers.

Among database platforms worldwide in September 2026

Who do people search for more?

MongoDB, about 7 searches for every 1 for Microsoft SQL Server

MongoDB 673K searchesMicrosoft SQL Server 90.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Microsoft SQL Server in 4 of 5MongoDB in 4 of 5

Who does AI recommend more?

Microsoft SQL Server, named ahead of MongoDB in 4 of 5 answers

Microsoft SQL Server first in 4MongoDB first in 1

Follow Microsoft SQL Server vs MongoDB and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft SQL Server was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MongoDB was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft SQL Server was listed before MongoDB in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostgreSQL1st
  2. MySQL2nd
  3. Microsoft SQL Server3rd
  4. Oracle4th
  5. MongoDB5th
  6. SQLite6th
  7. Redis7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostgreSQL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MongoDB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft SQL Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MySQL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oracle3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SQLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about database platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft SQL Server or MongoDB more popular in search?

This chart shows how often people search Google for Microsoft SQL Server and MongoDB by name. Each line represents a brand's share of searches for all seven database platforms we track, month by month, from English-language searches worldwide.

Microsoft SQL Server and MongoDB among database platforms worldwide, by month

Share of searches by month for MongoDB, Microsoft SQL Server. The figures are in the table below the chart.

View monthly share of searches table
MonthOracleMongoDBRedisSQLiteMicrosoft SQL ServerMySQLPostgreSQL
Oct 202554.7%24.6%9.5%6%4%0.54%0.66%
Nov 202550.5%27.7%8.9%6.8%4.5%0.75%0.75%
Dec 202559.9%22%7.2%6.6%3%0.59%0.73%
Jan 202658.5%21.5%8.4%6.4%3.5%0.87%0.71%
Feb 202653.4%23.9%9.4%7.2%3.9%1.4%0.79%
Mar 202655.6%25%8.1%6.1%3.3%1%0.82%
Apr 202660.7%22.3%7.2%5.4%3%0.73%0.73%
May 202653.9%24.2%9.5%7.2%3.3%0.97%0.97%
Jun 202654.7%24.5%8%7.3%3.3%0.99%1.2%
Jul 202650.6%27.9%7.8%6.8%3.8%1.7%1.4%
Aug 202652.5%23.7%9.6%7.1%3.9%1.7%1.4%
Sep 202659.7%21.9%7.1%6.6%2.9%0.88%0.88%

How has the Microsoft SQL Server and MongoDB comparison changed over the last 12 months?

3 findings

How did search popularity change for database platforms worldwide in September 2026?

2 changes
  1. In September 2026, MongoDB lost share of searches among database platforms worldwide, from 23.7% to 21.9%.

  2. In September 2026, Microsoft SQL Server lost share of searches among database platforms worldwide, from 3.9% to 2.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft SQL Server’s and MongoDB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft SQL Server

1 branded search term

  • microsoft sql server

MongoDB

1 branded search term

  • mongodb

How the Brand Demand Index is measured

Other head-to-heads among database platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.