Brandwave

How popular isMicrosoft SQL Server in search?

In August 2026, there were an estimated 90.5K branded searches for Microsoft SQL Server worldwide which is down 33% over the last 11 months. Microsoft SQL Server holds 4.2% estimated Share of Search among database platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oracle57.1%
  2. MongoDB25.8%
  3. Redis9.4%
  4. Microsoft SQL Server4.2%
  5. MySQL1.9%
  6. PostgreSQL1.6%
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Which database platforms compete with Microsoft SQL Server?

Microsoft SQL Server against database platforms worldwide, by month

Share of Search by month for Oracle, MongoDB, Redis, Microsoft SQL Server. The figures are in the table below the chart.

View monthly share of search table
MonthOracleMongoDBRedisMicrosoft SQL ServerMySQLPostgreSQL
Oct 202558.5%26.3%9.6%4.3%0.58%0.71%
Nov 202554.6%29.9%9%4.9%0.81%0.81%
Dec 202564.1%23.6%7%3.9%0.63%0.78%
Jan 202662.4%22.9%8.4%4.6%0.92%0.76%
Feb 202657.9%26%9.5%4.2%1.6%0.86%
Mar 202659.1%26.6%8%4.4%1.1%0.88%
Apr 202664.5%23.7%7.1%3.2%0.78%0.78%
May 202658.1%26.1%9.5%4.3%1%1%
Jun 202659.4%26.7%8%3.6%1.1%1.3%
Jul 202654.9%30.3%7.4%4.1%1.8%1.5%
Aug 202657.1%25.8%9.4%4.2%1.9%1.6%
Sep 2026——————

  1. 1.Oracle

    57.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.MongoDB

    25.8%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  3. 3.Redis

    9.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  4. 4.Microsoft SQL Server

    4.2%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.MySQL

    1.9%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.PostgreSQL

    1.6%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Microsoft SQL Server and its closest rivals

How has branded search demand for Microsoft SQL Server changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft SQL Server worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Microsoft SQL Server’s estimated Share of Search among database platforms worldwide peaked at 4.9% in November 2025 and was lowest at 3.2% in April 2026.

How did search popularity change for database platforms worldwide in August 2026?

  1. In August 2026, Oracle gained estimated Share of Search among database platforms worldwide, from 54.9% to 57.1%.

  2. In August 2026, Redis gained estimated Share of Search among database platforms worldwide, from 7.4% to 9.4%.

  3. In August 2026, MongoDB lost estimated Share of Search among database platforms worldwide, from 30.3% to 25.8%.

  4. MySQL’s estimated Share of Search among database platforms worldwide has gained ground for 3 months in a row, from 1% to 1.9% in August 2026.

  5. PostgreSQL’s estimated Share of Search among database platforms worldwide has gained ground for 3 months in a row, from 1% to 1.6% in August 2026.

  6. Estimated monthly branded searches for Microsoft SQL Server worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How is Microsoft SQL Server measured?

Brandwave collects information about searches that people make online using Microsoft SQL Server’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • microsoft sql server

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How the Brand Demand Index is measured

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