Brandwave

Data catalogue platforms:Which brands are most popular in search?

In August 2026, Amundsen was the most searched among data catalogue platforms worldwide, with an estimated 90.5K branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amundsen44.9%
  2. DataHub24.6%
  3. Atlan13.5%
  4. Collibra11%
  5. Alation6%

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Share of SearchLeaderboard

Compare the platforms used to catalogue data assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data catalogue platforms worldwide, by month

Share of Search by month for Amundsen, DataHub, Atlan, Collibra, Alation. The figures are in the table below the chart.

View monthly share of search table
MonthAmundsenDataHubAtlanCollibraAlation
Oct 202543.9%24%13.1%13.1%5.9%
Nov 202550.7%18.7%12.5%12.5%5.6%
Dec 202555.7%16.8%11.2%11.2%5%
Jan 202650.7%18.7%12.5%12.5%5.6%
Feb 202646.1%25.2%11.3%11.3%6.2%
Mar 202643.9%24%13.1%13.1%5.9%
Apr 202644.9%24.6%13.5%11%6%
May 202640.5%27.1%14.8%12.2%5.4%
Jun 202641.6%27.8%12.5%12.5%5.6%
Jul 202646.6%25.5%11.4%11.4%5.1%
Aug 202644.9%24.6%13.5%11%6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amundsen

    44.9%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.DataHub

    24.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Atlan

    13.5%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2 points.

  4. 4.Collibra

    11%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Alation

    6%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among data catalogue platforms worldwide?

In August 2026, Amundsen was the most searched among data catalogue platforms worldwide, with an estimated 90.5K branded searches and 44.9% estimated Share of Search within this set. DataHub is in 2nd place, 20.4 percentage points behind at 24.6% Share of Search.

Global data catalogue platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amundsen43.9% → 44.9%55.7%Dec 202540.5%May 20261st
DataHub24% → 24.6%27.8%Jun 202616.8%Dec 20252nd
Atlan13.1% → 13.5%14.8%May 202611.2%Dec 20253rd
Collibra13.1% → 11%13.1%Oct 202511%Apr 20264th
Alation5.9% → 6%6.2%Feb 20265%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogue platforms worldwide increased from 43.9% to 44.9%.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogue platforms worldwide increased from 24% to 24.6%.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogue platforms worldwide decreased from 13.1% to 11%.
  • Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogue platforms worldwide peaked at 55.7% in December 2025 and was lowest at 40.5% in May 2026.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogue platforms worldwide peaked at 27.8% in June 2026 and was lowest at 16.8% in December 2025.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data catalogue platforms worldwide peaked at 14.8% in May 2026 and was lowest at 11.2% in December 2025.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogue platforms worldwide peaked at 13.1% in October 2025 and was lowest at 11% in April 2026.
  • Across the 11 months ending August 2026, Alation’s estimated Share of Search among data catalogue platforms worldwide peaked at 6.2% in February 2026 and was lowest at 5% in December 2025.
  • Across the 11 months ending August 2026, Atlan and Alation held steady: their estimated Share of Search among data catalogue platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for data catalogue platforms worldwide in August 2026?

  1. In August 2026, Atlan gained estimated Share of Search among data catalogue platforms worldwide, from 11.4% to 13.5%.

  2. In August 2026, Alation gained estimated Share of Search among data catalogue platforms worldwide, from 5.1% to 6%.

  3. In August 2026, Amundsen lost estimated Share of Search among data catalogue platforms worldwide, from 46.6% to 44.9%.

  4. In August 2026, DataHub lost estimated Share of Search among data catalogue platforms worldwide, from 25.5% to 24.6%.

  5. Estimated monthly branded searches for Collibra worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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