Silhouette vs Sizzix:Which is more popular by branded search?
In August 2026, Silhouette had more branded searches than Sizzix among craft cutting machine brands worldwide. Silhouette was estimated to have 823K branded searches compared to Sizzix’s 14.8K, and held a 43.3% Share of Search versus Sizzix’s 0.78%. These are worldwide searches for English-language branded terms.
Follow Silhouette vs Sizzix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Silhouette or Sizzix?
Compare the craft cutting machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silhouette, Sizzix. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Siser | Sizzix |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 48.6% | 9.2% | 1.3% | 0.88% |
| Nov 2025 | 44.8% | 44.8% | 8.4% | 0.99% | 0.99% |
| Dec 2025 | 48.8% | 40.1% | 9.1% | 1.1% | 0.88% |
| Jan 2026 | 39.4% | 47.8% | 10.9% | 1.1% | 0.87% |
| Feb 2026 | 39.2% | 47.9% | 10.7% | 1.3% | 0.86% |
| Mar 2026 | 35.6% | 52.9% | 9.6% | 1.2% | 0.78% |
| Apr 2026 | 39.2% | 47.9% | 10.7% | 1.3% | 0.86% |
| May 2026 | 40.3% | 49% | 9% | 1.1% | 0.59% |
| Jun 2026 | 39.3% | 48% | 10.7% | 1.3% | 0.71% |
| Jul 2026 | 38.5% | 47.1% | 12.6% | 1% | 0.85% |
| Aug 2026 | 43.3% | 43.3% | 11.5% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Silhouette and Sizzix comparison changed over the last 12 months?
3 findings
- Silhouette was ahead of Sizzix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide moved from 48.6% to 43.3%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 11 months ending August 2026, Sizzix’s estimated Share of Search among craft cutting machine brands worldwide moved from 0.88% to 0.78%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for craft cutting machine brands worldwide in August 2026?
3 changes
In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%.
In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%.
Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Silhouette’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silhouette
1 branded search term
- silhouette
Sizzix
1 branded search term
- sizzix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.