Cricut vs Silhouette:Which is more popular by branded search?
In August 2026, Cricut and Silhouette were level on Share of Search among craft cutting machine brands worldwide, with an estimated 823K branded searches each, at 43.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cricut or Silhouette?
Compare the craft cutting machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cricut, Silhouette. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Siser | Sizzix |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 48.6% | 9.2% | 1.3% | 0.88% |
| Nov 2025 | 44.8% | 44.8% | 8.4% | 0.99% | 0.99% |
| Dec 2025 | 48.8% | 40.1% | 9.1% | 1.1% | 0.88% |
| Jan 2026 | 39.4% | 47.8% | 10.9% | 1.1% | 0.87% |
| Feb 2026 | 39.2% | 47.9% | 10.7% | 1.3% | 0.86% |
| Mar 2026 | 35.6% | 52.9% | 9.6% | 1.2% | 0.78% |
| Apr 2026 | 39.2% | 47.9% | 10.7% | 1.3% | 0.86% |
| May 2026 | 40.3% | 49% | 9% | 1.1% | 0.59% |
| Jun 2026 | 39.3% | 48% | 10.7% | 1.3% | 0.71% |
| Jul 2026 | 38.5% | 47.1% | 12.6% | 1% | 0.85% |
| Aug 2026 | 43.3% | 43.3% | 11.5% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Cricut and Silhouette comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Cricut took it in December 2025, Silhouette took it in January 2026.
- Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft cutting machine brands worldwide moved from 40% to 43.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide moved from 48.6% to 43.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for craft cutting machine brands worldwide in August 2026?
2 changes
In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%.
In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Cricut’s and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cricut
1 branded search term
- cricut
Silhouette
1 branded search term
- silhouette
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.