CND vs Essie:Which is more popular by branded search?
In August 2026, CND had more branded searches than Essie among cuticle care brands worldwide. CND was estimated to have 165K branded searches compared to Essie’s 74K, and held a 36.3% Share of Search versus Essie’s 16.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CND or Essie?
Compare the cuticle care brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CND, Essie. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Cuticle Buddy | Blue Cross |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 36.3% | 16.3% | 10.9% | 0.19% | 0.02% |
| Nov 2025 | 36.3% | 36.3% | 16.3% | 10.9% | 0.22% | 0.02% |
| Dec 2025 | 38.9% | 31.8% | 17.4% | 11.7% | 0.24% | 0.03% |
| Jan 2026 | 36.3% | 36.3% | 16.3% | 10.9% | 0.22% | 0.04% |
| Feb 2026 | 37.4% | 37.4% | 13.7% | 11.2% | 0.2% | 0.03% |
| Mar 2026 | 36.3% | 36.3% | 16.3% | 10.9% | 0.22% | 0.04% |
| Apr 2026 | 40.1% | 32.8% | 14.7% | 12% | 0.32% | 0.04% |
| May 2026 | 35.4% | 35.4% | 15.9% | 13% | 0.28% | 0.04% |
| Jun 2026 | 37.8% | 31% | 17% | 13.9% | 0.3% | 0.04% |
| Jul 2026 | 33.6% | 33.6% | 22.4% | 10.1% | 0.26% | 0.05% |
| Aug 2026 | 36.3% | 36.3% | 16.3% | 10.9% | 0.22% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the CND and Essie comparison changed over the last 12 months?
3 findings
- CND was ahead of Essie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CND’s estimated Share of Search among cuticle care brands worldwide held steady at 36.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for cuticle care brands worldwide in August 2026?
2 changes
In August 2026, CND gained estimated Share of Search among cuticle care brands worldwide, from 33.6% to 36.3%.
In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 22.4% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using CND’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.