Deeto vs ReferenceEdge:Which is more popular?
In September 2026, Deeto had more branded searches than ReferenceEdge among customer reference management platforms worldwide. Deeto had about 1,300 branded searches, while ReferenceEdge had 260. Deeto made up 43.8% of all customer reference management platform searches we track, and ReferenceEdge accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about customer reference management platforms, ReferenceEdge appeared in all five answers and Deeto in none.
Who do people search for more?
Deeto, about 5 searches for every 1 for ReferenceEdge
Who does AI mention more?
ReferenceEdge, mentioned in every answer we collected
Who does AI recommend more?
ReferenceEdge, the only one of the two named
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Top customer reference management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ReferenceEdge appeared in all five answers. Deeto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ReferenceEdge1st
RO Innovation2nd
SlapFive3rd
UserEvidence4th
Influitive5th- Deeto–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ReferenceEdge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RO Innovation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SlapFive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influitive1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deeto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer reference management platforms
5 answers
Asked ChatGPT
“Which customer reference management platform should I use?”
Asked ChatGPT
“What are the best customer reference management platforms?”
Asked ChatGPT
“What's the best customer reference management platform for sales references?”
Searched Google, AI Overview
“customer reference management”
Searched Google, AI Overview
“customer reference software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Deeto or ReferenceEdge more popular in search?
This chart shows how often people search Google for Deeto and ReferenceEdge by name. Each line represents a brand's share of searches for all six customer reference management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Deeto, ReferenceEdge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deeto | UserEvidence | Influitive | ReferenceEdge | SlapFive | RO Innovation |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 18% | 22.6% | 6.5% | 9.8% | 3% |
| Nov 2025 | 43.1% | 19.4% | 19.9% | 5.7% | 8.9% | 3% |
| Dec 2025 | 44.9% | 16.6% | 20.8% | 5.9% | 9.3% | 2.5% |
| Jan 2026 | 42.7% | 19.2% | 19.7% | 6.9% | 8.3% | 3.2% |
| Feb 2026 | 43.4% | 19.5% | 20.1% | 7% | 7% | 3% |
| Mar 2026 | 40.8% | 22.4% | 18.9% | 6.6% | 7.9% | 3.3% |
| Apr 2026 | 45.5% | 20.5% | 17.3% | 4.8% | 7.4% | 4.5% |
| May 2026 | 41.7% | 18.9% | 19.6% | 5.4% | 8.3% | 6.1% |
| Jun 2026 | 45.7% | 20.6% | 17.4% | 6% | 7.1% | 3.1% |
| Jul 2026 | 43.5% | 19.7% | 20.4% | 4.7% | 8.7% | 3% |
| Aug 2026 | 44.5% | 20.2% | 16.8% | 5.8% | 8.9% | 3.8% |
| Sep 2026 | 43.8% | 19.9% | 16.8% | 8.8% | 8.4% | 2.4% |
How has the Deeto and ReferenceEdge comparison changed over the last 12 months?
3 findings
- Deeto was ahead of ReferenceEdge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deeto’s share of searches among customer reference management platforms worldwide moved from 40.1% to 43.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, ReferenceEdge’s share of searches among customer reference management platforms worldwide moved from 6.5% to 8.8%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for customer reference management platforms worldwide in September 2026?
2 changes
In September 2026, ReferenceEdge overtook SlapFive to rank 4th among customer reference management platforms worldwide, with 8.8% of the searches.
In September 2026, Deeto lost share of searches among customer reference management platforms worldwide, from 44.5% to 43.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Deeto’s and ReferenceEdge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deeto
1 branded search term
- deeto
ReferenceEdge
2 branded search terms
- reference edge
- referenceedge
Other head-to-heads among customer reference management platforms
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