Brandwave

Mixpanel vs Pendo:Which is searched more?

In August 2026, Mixpanel had more branded searches than Pendo among customer analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Pendo’s 37.5K, and held a 14.4% Share of Search versus Pendo’s 13.1%. These are worldwide searches for English-language branded terms.

Share of Search among customer analytics platforms worldwide in August 2026Which is more popular in search, Mixpanel or Pendo?
Mixpanel14.4%41.1K searches
vs
Pendo13.1%37.5K searches

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Which is more popular in search, Mixpanel or Pendo?

Compare the platforms that analyse product usage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mixpanel and Pendo among customer analytics platforms worldwide, by month

Share of Search by month for Mixpanel, Pendo. The figures are in the table below the chart.

View monthly share of search table
MonthMixpanelPendo
Oct 202531.3%18.8%
Nov 202546.7%12.6%
Dec 202537.2%15%
Jan 202628.5%17.1%
Feb 202623.9%18.3%
Mar 202619.1%14.6%
Apr 202624.3%18.1%
May 202619.2%14.3%
Jun 202619.7%12.1%
Jul 202617.2%10.8%
Aug 202614.4%13.1%
Sep 2026——

How has the Mixpanel and Pendo comparison changed over the last 12 months?

  • Mixpanel was ahead of Pendo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among customer analytics platforms worldwide moved from 31.3% to 14.4%, and its estimated monthly branded searches moved from 74.6K to 41.1K.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among customer analytics platforms worldwide moved from 18.8% to 13.1%, and its estimated monthly branded searches moved from 44.9K to 37.5K.

How did search popularity change for customer analytics platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among customer analytics platforms worldwide, from 10.8% to 13.1%.

  2. In August 2026, Mixpanel lost estimated Share of Search among customer analytics platforms worldwide, from 17.2% to 14.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Mixpanel’s and Pendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mixpanel

2 branded search terms

  • mixpanel
  • mixpanel analytics

Pendo

4 branded search terms

  • pendo
  • pendo io
  • pendo user onboarding
  • pendo.io

How the Brand Demand Index is measured

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