Brandwave

Gray-Nicolls vs Kookaburra:Which is more popular by branded search?

In August 2026, Gray-Nicolls and Kookaburra were level on Share of Search among cricket pads worldwide, with an estimated 27.1K branded searches each, at 0.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among cricket pads worldwide in August 2026Which is more popular in search, Gray-Nicolls or Kookaburra?
Gray-Nicolls0.2%27.1K searches
vs
Kookaburra0.2%27.1K searches
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Which is more popular in search, Gray-Nicolls or Kookaburra?

Compare the cricket pads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gray-Nicolls and Kookaburra among cricket pads worldwide, by month

Share of Search by month for Gray-Nicolls, Kookaburra. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraSGDSCGunn & Moore
Oct 202599.4%0.24%0.2%0.06%0.04%0.02%
Nov 202599.4%0.24%0.2%0.06%0.04%0.03%
Dec 202599.3%0.3%0.24%0.07%0.05%0.03%
Jan 202699.1%0.36%0.3%0.11%0.06%0.03%
Feb 202699.2%0.36%0.3%0.09%0.06%0.03%
Mar 202699.2%0.3%0.36%0.09%0.05%0.03%
Apr 202699.1%0.36%0.36%0.09%0.04%0.03%
May 202698.8%0.44%0.54%0.13%0.05%0.05%
Jun 202699.1%0.36%0.36%0.11%0.04%0.05%
Jul 202699.4%0.24%0.24%0.09%0.03%0.03%
Aug 202699.5%0.2%0.2%0.07%0.03%0.03%
Sep 2026——————

How has the Gray-Nicolls and Kookaburra comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Kookaburra took it in March 2026.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket pads worldwide moved from 0.24% to 0.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket pads worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for cricket pads worldwide in August 2026?

  1. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gray-Nicolls

1 branded search term

  • gray nicolls

Kookaburra

1 branded search term

  • kookaburra bat

How the Brand Demand Index is measured

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