CreatorIQ vs Upfluence:Which is more popular?
In September 2026, CreatorIQ had more branded searches than Upfluence among creator CRM platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 7.2% of all creator CRM platform searches we track, and Upfluence accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, CreatorIQ appeared in three of the five answers and Upfluence in two. CreatorIQ was mentioned before Upfluence in two out of three answers that named either.
Who do people search for more?
CreatorIQ, about 22% more searches than Upfluence
Who does AI mention more?
CreatorIQ, mentioned in 3 of 5 answers, Upfluence in 2
Who does AI recommend more?
CreatorIQ, named ahead of Upfluence in 2 of 3 answers
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upfluence was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CreatorIQ was listed before Upfluence in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Modash1st
Passionfroot2nd
Aspire3rd
GRIN4th- CreatorIQ5th
Upfluence6th
SARAL–
AhaCreator–
Launchmetrics–
Traackr–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traackr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CreatorIQ or Upfluence more popular in search?
This chart shows how often people search Google for CreatorIQ and Upfluence by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | Upfluence | AhaCreator | Launchmetrics | Passionfroot | Traackr | Influencer Hero | Aspire | Later Influence | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 13.5% | 10.9% | 11% | 0.01% | 3.3% | 0.77% | 2.7% | 1.5% | 0.74% | 0.53% | 0.35% | 0.29% | 0.16% |
| Nov 2025 | 57.3% | 14.3% | 7.7% | 11.6% | 0.02% | 2.3% | 0.81% | 2.8% | 1.2% | 0.79% | 0.43% | 0.31% | 0.31% | 0.17% |
| Dec 2025 | 64.6% | 13.2% | 5.8% | 8.8% | 0.03% | 1.7% | 0.94% | 2.1% | 1.1% | 0.7% | 0.35% | 0.28% | 0.23% | 0.13% |
| Jan 2026 | 47.2% | 21.6% | 7.8% | 11.9% | 0.02% | 2.8% | 1.2% | 3.5% | 1.5% | 1% | 0.57% | 0.38% | 0.31% | 0.17% |
| Feb 2026 | 44.4% | 20.2% | 8.9% | 13.8% | 0.43% | 4% | 1.2% | 3.2% | 1.4% | 1.1% | 0.51% | 0.35% | 0.35% | 0.19% |
| Mar 2026 | 41.1% | 23% | 8.2% | 12.8% | 2% | 3.7% | 1.3% | 3.7% | 1.6% | 1.1% | 0.47% | 0.4% | 0.33% | 0.22% |
| Apr 2026 | 50.5% | 19% | 6.8% | 11.8% | 2.5% | 2.5% | 1.1% | 2.5% | 1.4% | 0.94% | 0.39% | 0.33% | 0.27% | 0.15% |
| May 2026 | 43.7% | 24.4% | 8.7% | 9.4% | 2.6% | 3.2% | 1.7% | 2.6% | 1.4% | 0.98% | 0.44% | 0.35% | 0.35% | 0.23% |
| Jun 2026 | 59.7% | 15% | 6.5% | 6.6% | 3.6% | 2.4% | 1% | 2.4% | 1.1% | 0.65% | 0.38% | 0.26% | 0.26% | 0.17% |
| Jul 2026 | 51.2% | 19.1% | 6.9% | 6.9% | 4.6% | 3.1% | 2.5% | 2.5% | 1.1% | 0.84% | 0.52% | 0.27% | 0.27% | 0.18% |
| Aug 2026 | 50.4% | 19% | 8.3% | 6.9% | 4.5% | 2.5% | 2.5% | 2.5% | 1.1% | 0.85% | 0.62% | 0.33% | 0.33% | 0.22% |
| Sep 2026 | 53.8% | 16.4% | 7.2% | 5.9% | 5.9% | 3.2% | 2.2% | 2.2% | 0.96% | 0.79% | 0.66% | 0.29% | 0.29% | 0.16% |
How has the CreatorIQ and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CreatorIQ took it in August 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator CRM platforms worldwide moved from 10.9% to 7.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator CRM platforms worldwide moved from 11% to 5.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator CRM platforms worldwide in September 2026?
2 changes
In September 2026, CreatorIQ lost share of searches among creator CRM platforms worldwide, from 8.3% to 7.2%.
In September 2026, Upfluence lost share of searches among creator CRM platforms worldwide, from 6.9% to 5.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator CRM platforms
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