Adobe Portfolio vs Webflow:Which is searched more?
In September 2026, Webflow had more branded searches than Adobe Portfolio among creative portfolio website builders worldwide. Webflow had about 458,000 branded searches, while Adobe Portfolio had 135,000. Webflow made up 21.4% of all creative portfolio website builder searches we track, and Adobe Portfolio accounted for 6.3%. These are worldwide searches for English-language branded terms.
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Is Adobe Portfolio or Webflow more popular in search?
Compare services and tools used to build and publish creative portfolio websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Webflow, Adobe Portfolio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squarespace | Webflow | Adobe Portfolio | Framer | Portfoliobox | Pixpa | Cargo | Carbonmade | Format | Dunked |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.4% | 21.1% | 7.5% | 0.83% | 0.83% | 0.56% | 0.45% | 0.27% | 0.05% | <0.01% |
| Nov 2025 | 63.8% | 24.2% | 8.6% | 0.95% | 0.95% | 0.64% | 0.52% | 0.3% | 0.05% | <0.01% |
| Dec 2025 | 65.1% | 24.7% | 7.2% | 0.79% | 0.79% | 0.65% | 0.43% | 0.26% | 0.05% | <0.01% |
| Jan 2026 | 65.4% | 24.6% | 7.2% | 0.79% | 0.79% | 0.53% | 0.43% | 0.25% | 0.06% | <0.01% |
| Feb 2026 | 68.6% | 21.1% | 7.5% | 0.83% | 0.68% | 0.46% | 0.45% | 0.26% | 0.05% | <0.01% |
| Mar 2026 | 71.5% | 18.2% | 7.9% | 0.87% | 0.58% | 0.39% | 0.39% | 0.22% | 0.05% | <0.01% |
| Apr 2026 | 68.5% | 21.1% | 7.5% | 1% | 0.68% | 0.46% | 0.45% | 0.22% | 0.05% | <0.01% |
| May 2026 | 71.4% | 18.1% | 7.9% | 1.1% | 0.58% | 0.39% | 0.39% | 0.19% | 0.06% | <0.01% |
| Jun 2026 | 72.5% | 18.4% | 6.5% | 1.1% | 0.48% | 0.39% | 0.39% | 0.19% | 0.05% | <0.01% |
| Jul 2026 | 75.1% | 15.6% | 6.8% | 1.1% | 0.5% | 0.41% | 0.33% | 0.2% | 0.05% | <0.01% |
| Aug 2026 | 71.1% | 18% | 7.9% | 1.3% | 0.58% | 0.47% | 0.38% | 0.23% | 0.05% | <0.01% |
| Sep 2026 | 69.9% | 21.4% | 6.3% | 1% | 0.46% | 0.38% | 0.31% | 0.19% | 0.05% | <0.01% |
How has the Adobe Portfolio and Webflow comparison changed over the last 12 months?
3 findings
- Webflow was ahead of Adobe Portfolio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Portfolio’s share of searches among creative portfolio website builders worldwide moved from 7.5% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Webflow’s share of searches among creative portfolio website builders worldwide moved from 21.1% to 21.4%, and its estimated monthly branded searches moved from 462K to 458K.
How did search popularity change for creative portfolio website builders worldwide in September 2026?
2 changes
In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%.
In September 2026, Adobe Portfolio lost share of searches among creative portfolio website builders worldwide, from 7.9% to 6.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Portfolio’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Portfolio
1 branded search term
- adobe portfolio
Webflow
2 branded search terms
- web flow
- webflow
Other head-to-heads among creative portfolio website builders
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