Adobe Portfolio vs Squarespace:Which is searched more?
In September 2026, Squarespace had more branded searches than Adobe Portfolio among creative portfolio website builders worldwide. Squarespace had about 1.5 million branded searches, while Adobe Portfolio had 135,000. Squarespace made up 69.9% of all creative portfolio website builder searches we track, and Adobe Portfolio accounted for 6.3%. These are worldwide searches for English-language branded terms.
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Is Adobe Portfolio or Squarespace more popular in search?
Compare services and tools used to build and publish creative portfolio websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Squarespace, Adobe Portfolio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squarespace | Webflow | Adobe Portfolio | Framer | Portfoliobox | Pixpa | Cargo | Carbonmade | Format | Dunked |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.4% | 21.1% | 7.5% | 0.83% | 0.83% | 0.56% | 0.45% | 0.27% | 0.05% | <0.01% |
| Nov 2025 | 63.8% | 24.2% | 8.6% | 0.95% | 0.95% | 0.64% | 0.52% | 0.3% | 0.05% | <0.01% |
| Dec 2025 | 65.1% | 24.7% | 7.2% | 0.79% | 0.79% | 0.65% | 0.43% | 0.26% | 0.05% | <0.01% |
| Jan 2026 | 65.4% | 24.6% | 7.2% | 0.79% | 0.79% | 0.53% | 0.43% | 0.25% | 0.06% | <0.01% |
| Feb 2026 | 68.6% | 21.1% | 7.5% | 0.83% | 0.68% | 0.46% | 0.45% | 0.26% | 0.05% | <0.01% |
| Mar 2026 | 71.5% | 18.2% | 7.9% | 0.87% | 0.58% | 0.39% | 0.39% | 0.22% | 0.05% | <0.01% |
| Apr 2026 | 68.5% | 21.1% | 7.5% | 1% | 0.68% | 0.46% | 0.45% | 0.22% | 0.05% | <0.01% |
| May 2026 | 71.4% | 18.1% | 7.9% | 1.1% | 0.58% | 0.39% | 0.39% | 0.19% | 0.06% | <0.01% |
| Jun 2026 | 72.5% | 18.4% | 6.5% | 1.1% | 0.48% | 0.39% | 0.39% | 0.19% | 0.05% | <0.01% |
| Jul 2026 | 75.1% | 15.6% | 6.8% | 1.1% | 0.5% | 0.41% | 0.33% | 0.2% | 0.05% | <0.01% |
| Aug 2026 | 71.1% | 18% | 7.9% | 1.3% | 0.58% | 0.47% | 0.38% | 0.23% | 0.05% | <0.01% |
| Sep 2026 | 69.9% | 21.4% | 6.3% | 1% | 0.46% | 0.38% | 0.31% | 0.19% | 0.05% | <0.01% |
How has the Adobe Portfolio and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Adobe Portfolio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Portfolio’s share of searches among creative portfolio website builders worldwide moved from 7.5% to 6.3%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Squarespace’s share of searches among creative portfolio website builders worldwide moved from 68.4% to 69.9%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for creative portfolio website builders worldwide in September 2026?
2 changes
In September 2026, Adobe Portfolio lost share of searches among creative portfolio website builders worldwide, from 7.9% to 6.3%.
In September 2026, Squarespace lost share of searches among creative portfolio website builders worldwide, from 71.1% to 69.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Portfolio’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Portfolio
1 branded search term
- adobe portfolio
Squarespace
1 branded search term
- squarespace
Other head-to-heads among creative portfolio website builders
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