Brandwave

GE Profile vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than GE Profile among convection oven brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to GE Profile’s 22.2K, and held a 74.8% Share of Search versus GE Profile’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among convection oven brands worldwide in September 2026Which is more popular in search, GE Profile or KitchenAid?
GE Profile1.3%22.2K searches
vs
KitchenAid74.8%1.3M searches

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Which is more popular in search, GE Profile or KitchenAid?

Compare the convection oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GE Profile and KitchenAid among convection oven brands worldwide, by month

Share of Search by month for KitchenAid, GE Profile. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidBlack and DeckerBrevilleGE ProfileLGBoschGarland Commercial
Oct 202581%10.9%6%0.98%0.98%0.19%0.05%
Nov 202583.6%7.6%6.9%0.93%0.76%0.12%0.03%
Dec 202584.8%6.9%6.9%0.63%0.63%0.12%0.03%
Jan 202680.7%9.8%7.3%0.99%0.99%0.2%0.04%
Feb 202679.2%10.9%7.4%0.99%1.2%0.24%0.05%
Mar 202679%11.5%7.1%0.95%1.2%0.23%0.06%
Apr 202678.6%11.8%7.2%0.97%1.2%0.24%0.06%
May 202674.2%15.5%7.7%1%1.3%0.25%0.06%
Jun 202673.3%15.4%8.5%1.1%1.4%0.23%0.05%
Jul 202675.3%13.5%8.3%1.4%1.4%0.22%0.06%
Aug 202675.1%13.5%8.3%1.4%1.4%0.22%0.06%
Sep 202674.8%12.9%9.7%1.3%1.1%0.21%0.06%

How has the GE Profile and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of GE Profile in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Profile’s estimated Share of Search among convection oven brands worldwide moved from 0.98% to 1.3%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among convection oven brands worldwide moved from 81% to 74.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for convection oven brands worldwide in September 2026?

  1. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

Other head-to-heads among convection oven brands

How each brand is measured

Brandwave collects information about searches that people make online using GE Profile’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Profile

1 branded search term

  • ge profile

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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