Brandwave

LegalOn vs Spellbook:Which is more popular?

In September 2026, LegalOn had more branded searches than Spellbook among contract review platforms worldwide. LegalOn had about 49,500 branded searches, while Spellbook had 22,200. LegalOn made up 23.2% of all contract review platform searches we track, and Spellbook accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about contract review platforms, both LegalOn and Spellbook appeared in all five answers. LegalOn was mentioned before Spellbook in three out of five answers.

Among contract review platforms worldwide in September 2026

Who do people search for more?

LegalOn, about 2 searches for every 1 for Spellbook

LegalOn 49.5K searchesSpellbook 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

LegalOn in 5 of 5Spellbook in 5 of 5

Who does AI recommend more?

LegalOn, named ahead of Spellbook in 3 of 5 answers

LegalOn first in 3Spellbook first in 2

Follow LegalOn vs Spellbook and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top contract review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both LegalOn and Spellbook showed up in all five answers. LegalOn was listed before Spellbook in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LegalOn1st
  2. Spellbook2nd
  3. Ironclad3rd
  4. Luminance4th
  5. Juro5th
  6. Harvey6th
  7. Kira7th
  8. LawGeex–
  9. LexCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LegalOn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spellbook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ironclad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kira2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LawGeex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LexCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contract review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is LegalOn or Spellbook more popular in search?

This chart shows how often people search Google for LegalOn and Spellbook by name. Each line represents a brand's share of searches for all ten contract review platforms we track, month by month, from English-language searches worldwide.

LegalOn and Spellbook among contract review platforms worldwide, by month

Share of searches by month for LegalOn, Spellbook. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookIroncladLuminanceKiraLawGeexJuroLexCheck
Oct 202544.7%36.6%13.4%1.4%1.6%0.97%0.97%0.24%0.24%
Nov 202544.6%36.5%13.3%1.6%1.5%1.2%0.96%0.24%0.19%
Dec 202544.8%36.7%13.4%1.5%1.3%0.74%1.2%0.21%0.16%
Jan 202639.9%39.9%14.6%1.8%1.7%0.86%0.86%0.23%0.17%
Feb 202652.9%29%13%1.7%1.5%0.76%0.76%0.18%0.15%
Mar 202653.2%29.2%13.1%1.4%1.3%0.77%0.63%0.23%0.1%
Apr 202658%26.1%11.7%1.3%1.4%0.69%0.53%0.2%0.09%
May 202657.8%26%11.7%1.8%1.4%0.68%0.46%0.16%0.07%
Jun 202659.5%26.8%9.8%1.8%0.96%0.48%0.48%0.17%0.08%
Jul 202659.5%26.8%9.8%1.9%0.93%0.48%0.48%0.12%0.06%
Aug 202659.7%26.9%9.8%1.9%0.75%0.39%0.32%0.14%0.05%
Sep 202663.3%23.2%10.4%1.5%0.82%0.41%0.28%0.1%0.05%

How has the LegalOn and Spellbook comparison changed over the last 12 months?

3 findings
  • LegalOn was ahead of Spellbook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LegalOn’s share of searches among contract review platforms worldwide moved from 36.6% to 23.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among contract review platforms worldwide moved from 13.4% to 10.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for contract review platforms worldwide in September 2026?

2 changes
  1. In September 2026, Spellbook gained share of searches among contract review platforms worldwide, from 9.8% to 10.4%.

  2. In September 2026, LegalOn lost share of searches among contract review platforms worldwide, from 26.9% to 23.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LegalOn’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LegalOn

1 branded search term

  • legalon

Spellbook

1 branded search term

  • spellbook

How the Brand Demand Index is measured

Other head-to-heads among contract review platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.