OneTrust vs Usercentrics:Which is more popular?
In September 2026, OneTrust had more branded searches than Usercentrics among consent management platforms worldwide. OneTrust had about 68,800 branded searches, while Usercentrics had 15,000. OneTrust made up 41.3% of all consent management platform searches we track, and Usercentrics accounted for 9%. When we asked ChatGPT and Google AI Overviews about consent management platforms, OneTrust appeared in all five answers and Usercentrics in three. OneTrust was mentioned before Usercentrics in three out of five answers.
Who do people search for more?
OneTrust, about 5 searches for every 1 for Usercentrics
Who does AI mention more?
OneTrust, mentioned in every answer we collected
Who does AI recommend more?
OneTrust, named ahead of Usercentrics in 3 of 5 answers
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Top consent management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OneTrust appeared in all five answers. Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OneTrust was listed before Usercentrics in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OneTrust5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cookiebot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CookieYes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Usercentrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Didomi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about consent management platforms
5 answers
Asked ChatGPT
“Which consent management platform should I use?”
Asked ChatGPT
“What are the best consent management platforms?”
Asked ChatGPT
“What's the best consent management platform for website consent?”
Searched Google, AI Overview
“consent management platforms”
Searched Google, AI Overview
“cookie consent software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is OneTrust or Usercentrics more popular in search?
This chart shows how often people search Google for OneTrust and Usercentrics by name. Each line represents a brand's share of searches for all six consent management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for OneTrust, Usercentrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneTrust | Cookiebot | CookieYes | Usercentrics | Didomi | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 29% | 15.8% | 10.8% | 4% | 3.9% |
| Nov 2025 | 34.3% | 33.3% | 14.9% | 10.1% | 3.8% | 3.7% |
| Dec 2025 | 32.8% | 31.7% | 17.3% | 9.6% | 4.3% | 4.2% |
| Jan 2026 | 34.4% | 33.3% | 14.9% | 10.1% | 3.7% | 3.7% |
| Feb 2026 | 33.4% | 32.1% | 17.5% | 9.8% | 3.6% | 3.5% |
| Mar 2026 | 35.2% | 34.1% | 15.3% | 8.5% | 3.9% | 3.1% |
| Apr 2026 | 34.4% | 33.2% | 14.9% | 10.1% | 3.7% | 3.7% |
| May 2026 | 35.3% | 34.1% | 15.2% | 8.5% | 3.2% | 3.8% |
| Jun 2026 | 34.5% | 33.2% | 14.8% | 10.1% | 3.7% | 3.6% |
| Jul 2026 | 34.2% | 32.9% | 14.7% | 10% | 3.7% | 4.4% |
| Aug 2026 | 37.6% | 29.7% | 16.3% | 9.1% | 3.3% | 4% |
| Sep 2026 | 41.3% | 29.8% | 13.3% | 9% | 3.4% | 3.3% |
How has the OneTrust and Usercentrics comparison changed over the last 12 months?
3 findings
- OneTrust was ahead of Usercentrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OneTrust’s share of searches among consent management platforms worldwide moved from 36.5% to 41.3%, and its estimated monthly branded searches moved from 62.5K to 68.8K.
- Across the 12 months ending September 2026, Usercentrics’ share of searches among consent management platforms worldwide moved from 10.8% to 9%, and its estimated monthly branded searches moved from 18.4K to 15K.
How did search popularity change for consent management platforms worldwide in September 2026?
2 changes
In September 2026, OneTrust gained share of searches among consent management platforms worldwide, from 37.6% to 41.3%.
Usercentrics’ share of searches among consent management platforms worldwide has lost ground for 3 months in a row, from 10.1% to 9% in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using OneTrust’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneTrust
10 branded search terms
- consent management onetrust
- cookie consent onetrust
- one trust
- onetrust app
- onetrust consent
- onetrust consent management
- onetrust cookie consent
- onetrust platform
- onetrust software
- onetrust tool
Usercentrics
4 branded search terms
- usercentrics
- usercentrics app
- usercentrics cmp
- usercentrics consent
Other head-to-heads among consent management platforms
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