Amazon DSP vs StackAdapt:Which is searched more?
In September 2026, Amazon DSP had more branded searches than StackAdapt among connected TV advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while StackAdapt had 22,400. Amazon DSP made up 1.5% of all connected TV advertising platform searches we track, and StackAdapt accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Amazon DSP or StackAdapt more popular in search?
Compare the platforms that buy streaming TV ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Amazon DSP, StackAdapt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roku | Samsung | Vizio | The Trade Desk | Amazon DSP | StackAdapt | Tatari | LG Ad Solutions | Display & Video 360 | MNTN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 5% | 5% | 2.8% | 2.2% | 1% | 0.68% | 0.06% | 0.08% | 0.02% |
| Nov 2025 | 82.5% | 6.1% | 6.1% | 2.3% | 1.5% | 0.83% | 0.68% | 0.05% | 0.07% | 0.01% |
| Dec 2025 | 84.8% | 5.1% | 5.1% | 1.9% | 1.5% | 0.7% | 0.69% | 0.05% | 0.06% | 0.01% |
| Jan 2026 | 83.6% | 5% | 5% | 2.8% | 1.5% | 1% | 0.84% | 0.05% | 0.07% | 0.02% |
| Feb 2026 | 80.7% | 7.3% | 4.9% | 3.3% | 1.5% | 0.99% | 1.2% | 0.05% | 0.09% | 0.02% |
| Mar 2026 | 82.1% | 6.1% | 4.9% | 3.4% | 1.5% | 1% | 0.82% | 0.09% | 0.09% | 0.02% |
| Apr 2026 | 81.6% | 6% | 4.9% | 2.8% | 1.8% | 1.2% | 1.5% | 0.05% | 0.1% | 0.02% |
| May 2026 | 82% | 6% | 4.9% | 2.9% | 1.8% | 1.2% | 1% | 0.05% | 0.09% | 0.02% |
| Jun 2026 | 84% | 5% | 5% | 2.4% | 1.5% | 1% | 0.84% | 0.07% | 0.07% | 0.01% |
| Jul 2026 | 83.8% | 6.2% | 5% | 2% | 1.2% | 0.84% | 0.83% | 0.05% | 0.07% | 0.01% |
| Aug 2026 | 82.9% | 6.1% | 5% | 2.8% | 1.2% | 1% | 0.83% | 0.11% | 0.05% | 0.01% |
| Sep 2026 | 81.4% | 6% | 6% | 2.7% | 1.5% | 1.2% | 0.99% | 0.2% | 0.08% | 0.02% |
How has the Amazon DSP and StackAdapt comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of StackAdapt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s share of searches among connected TV advertising platforms worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, StackAdapt’s share of searches among connected TV advertising platforms worldwide moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 22.4K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon DSP’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
StackAdapt
3 branded search terms
- stackadapt
- stackadapt dsp
- stackadapt programmatic advertising
Other head-to-heads among connected TV advertising platforms
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