ASUS vs MSI:Which is searched more?
In September 2026, ASUS had more branded searches than MSI among computer chip and graphics card brands worldwide. ASUS was estimated to have 1.8M branded searches compared to MSI’s 1M, and held a 29.2% Share of Search versus MSI’s 15.9%. These are worldwide searches for English-language branded terms.
Follow ASUS vs MSI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ASUS or MSI?
Compare the computer chip and graphics card brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, MSI. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | AMD | MSI | Corsair | Intel | NVIDIA |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 30.2% | 16.5% | 11.1% | 13.5% | 4.1% |
| Nov 2025 | 26.1% | 26.1% | 17.4% | 14.3% | 11.8% | 4.3% |
| Dec 2025 | 28.6% | 19.1% | 19.1% | 15.6% | 12.9% | 4.7% |
| Jan 2026 | 25.6% | 21% | 17.1% | 17.1% | 14% | 5.2% |
| Feb 2026 | 30.1% | 24.7% | 16.5% | 13.6% | 11.1% | 4.1% |
| Mar 2026 | 29.3% | 19.5% | 16% | 16% | 13.2% | 5.9% |
| Apr 2026 | 24.5% | 24.5% | 16.3% | 13.4% | 16.3% | 4.9% |
| May 2026 | 22% | 32.9% | 14.7% | 12.1% | 14.7% | 3.6% |
| Jun 2026 | 26% | 26% | 21.3% | 11.7% | 11.7% | 3.5% |
| Jul 2026 | 23.3% | 18.9% | 28.4% | 12.8% | 12.8% | 3.8% |
| Aug 2026 | 29.2% | 23.9% | 15.9% | 13.1% | 13.1% | 4.8% |
| Sep 2026 | 29.2% | 23.9% | 15.9% | 13.1% | 13.1% | 4.8% |
How has the ASUS and MSI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: MSI took it in July 2026, ASUS took it in August 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among computer chip and graphics card brands worldwide moved from 24.7% to 29.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, MSI’s estimated Share of Search among computer chip and graphics card brands worldwide moved from 16.5% to 15.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for computer chip and graphics card brands worldwide in September 2026?
1 change
Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Other head-to-heads among computer chip and graphics card brands
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.