True Refrigeration vs Williams Refrigeration:Which is searched more?
In September 2026, True Refrigeration had more branded searches than Williams Refrigeration among commercial refrigeration brands worldwide. True Refrigeration was estimated to have 12.1K branded searches compared to Williams Refrigeration’s 2.4K, and held a 31.8% Share of Search versus Williams Refrigeration’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, True Refrigeration or Williams Refrigeration?
Compare the commercial refrigeration brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for True Refrigeration, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of search table
| Month | SKOPE | True Refrigeration | Turbo Air | Williams Refrigeration |
|---|---|---|---|---|
| Oct 2025 | 46.3% | 30.8% | 16.9% | 6% |
| Nov 2025 | 51.3% | 27.9% | 15.2% | 5.5% |
| Dec 2025 | 46.8% | 31.3% | 17.1% | 4.9% |
| Jan 2026 | 48.3% | 32.2% | 14.3% | 5.2% |
| Feb 2026 | 51.3% | 27.9% | 15.2% | 5.5% |
| Mar 2026 | 47.7% | 31.8% | 14.2% | 6.2% |
| Apr 2026 | 48.3% | 32.2% | 14.3% | 5.2% |
| May 2026 | 51.3% | 27.9% | 15.2% | 5.5% |
| Jun 2026 | 50.7% | 27.6% | 15.1% | 6.6% |
| Jul 2026 | 49.6% | 33% | 12.1% | 5.4% |
| Aug 2026 | 48.3% | 32.2% | 14.3% | 5.2% |
| Sep 2026 | 47.6% | 31.8% | 14.2% | 6.3% |
How has the True Refrigeration and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- True Refrigeration was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, True Refrigeration’s estimated Share of Search among commercial refrigeration brands worldwide moved from 30.8% to 31.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Williams Refrigeration’s estimated Share of Search among commercial refrigeration brands worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for commercial refrigeration brands worldwide in September 2026?
2 changes
In September 2026, Williams Refrigeration gained estimated Share of Search among commercial refrigeration brands worldwide, from 5.2% to 6.3%.
Estimated monthly branded searches for True Refrigeration worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Other head-to-heads among commercial refrigeration brands
How each brand is measured
Brandwave collects information about searches that people make online using True Refrigeration’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
True Refrigeration
1 branded search term
- true refrigeration
Williams Refrigeration
1 branded search term
- williams refrigeration
Put your own brand in this comparison
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