Miele vs Speed Queen:Which is more popular?
In September 2026, Speed Queen had more branded searches than Miele among clothes dryer brands worldwide. Speed Queen had about 135,000 branded searches, while Miele had 111,000. Speed Queen made up 5.9% of all clothes dryer brand searches we track, and Miele accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Speed Queen appeared in three of the five answers and Miele in one. Speed Queen was mentioned before Miele in every answer.
Who do people search for more?
Speed Queen, about 22% more searches than Miele
Who does AI mention more?
Speed Queen, mentioned in 3 of 5 answers, Miele in 1
Who does AI recommend more?
Speed Queen, named ahead of Miele in every answer
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Top clothes dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Speed Queen was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Speed Queen2nd
Electrolux3rd
Samsung4th
Miele5th
Bosch6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speed Queen3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electrolux2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes dryer brands
5 answers
Asked ChatGPT
“Which clothes dryer brand should I buy?”
- 1LG
- 1
Asked ChatGPT
“What are the best clothes dryer brands?”
Asked ChatGPT
“What's the best clothes dryer brand for a large family?”
- 1LG
- 1
Searched Google, AI Overview
“clothes dryer brands”
Searched Google, AI Overview
“best clothes dryer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Miele or Speed Queen more popular in search?
This chart shows how often people search Google for Miele and Speed Queen by name. Each line represents a brand's share of searches for all six clothes dryer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Speed Queen, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | LG | Samsung | Speed Queen | Miele | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 19.8% | 6.3% | 5.7% | 4.7% | 0.69% |
| Nov 2025 | 71.3% | 12.6% | 5.9% | 4.3% | 5.3% | 0.61% |
| Dec 2025 | 63.6% | 16.5% | 6.4% | 5.7% | 7% | 0.7% |
| Jan 2026 | 61.5% | 19.4% | 6.2% | 6.8% | 5.6% | 0.68% |
| Feb 2026 | 57.3% | 22.2% | 8.2% | 6.3% | 5.2% | 0.67% |
| Mar 2026 | 59.2% | 22.6% | 6.9% | 5.3% | 5.4% | 0.56% |
| Apr 2026 | 64.4% | 16.7% | 6.5% | 7.1% | 4.8% | 0.61% |
| May 2026 | 65.1% | 16.9% | 6.5% | 5.9% | 4.8% | 0.72% |
| Jun 2026 | 65.1% | 16.9% | 6.5% | 5.9% | 4.8% | 0.8% |
| Jul 2026 | 59.6% | 19.1% | 8.6% | 6.6% | 5.4% | 0.77% |
| Aug 2026 | 60.9% | 19.2% | 7.1% | 6.7% | 5.5% | 0.64% |
| Sep 2026 | 65.3% | 16.8% | 6.5% | 5.9% | 4.8% | 0.68% |
How has the Miele and Speed Queen comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Miele took it in November 2025, Speed Queen took it in January 2026, Miele took it in March 2026, Speed Queen took it in April 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among clothes dryer brands worldwide moved from 4.7% to 4.8%, and its estimated monthly branded searches held steady at 111K.
- Across the 12 months ending September 2026, Speed Queen’s share of searches among clothes dryer brands worldwide moved from 5.7% to 5.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for clothes dryer brands worldwide in September 2026?
2 changes
In September 2026, Speed Queen lost share of searches among clothes dryer brands worldwide, from 6.7% to 5.9%.
In September 2026, Miele lost share of searches among clothes dryer brands worldwide, from 5.5% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Miele’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miele
2 branded search terms
- miele com
- miele vacuum
Speed Queen
1 branded search term
- speed queen
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