IQVIA vs Medidata:Which is more popular?
In September 2026, IQVIA had more branded searches than Medidata among clinical trial software worldwide. IQVIA had about 246,000 branded searches, while Medidata had 40,500. IQVIA made up 57% of all clinical trial software searches we track, and Medidata accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about clinical trial software, Medidata appeared in all five answers and IQVIA in none.
Who do people search for more?
IQVIA, about 6 searches for every 1 for Medidata
Who does AI mention more?
Medidata, mentioned in every answer we collected
Who does AI recommend more?
Medidata, the only one of the two named
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Top clinical trial software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Medidata appeared in all five answers. IQVIA did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Medidata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veeva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
REDCap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oracle Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- IQVIA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clario0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clinical trial software
5 answers
Asked ChatGPT
“Which clinical trial platform should I use?”
Asked ChatGPT
“What are the best clinical trial platforms?”
Asked ChatGPT
“What's the best clinical trial platform for a clinical research team?”
Searched Google, AI Overview
“clinical trial software”
Searched Google, AI Overview
“clinical research software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is IQVIA or Medidata more popular in search?
This chart shows how often people search Google for IQVIA and Medidata by name. Each line represents a brand's share of searches for all seven clinical trial software we track, month by month, from English-language searches worldwide.
Share of searches by month for IQVIA, Medidata. The figures are in the table below the chart.
View monthly share of searches table
| Month | IQVIA | Veeva | Clario | Medidata | REDCap | Oracle Health | Castor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 13.8% | 13.8% | 9.3% | 3.4% | 2.3% | 1.2% |
| Nov 2025 | 60.9% | 12.3% | 12.3% | 8.2% | 3% | 2% | 1.3% |
| Dec 2025 | 57.6% | 14.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% |
| Jan 2026 | 57.7% | 14.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% |
| Feb 2026 | 59% | 14.5% | 9.7% | 9.7% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 56.9% | 14% | 11.5% | 9.4% | 4.2% | 2.8% | 1.2% |
| Apr 2026 | 58.4% | 14.4% | 9.6% | 9.6% | 4.3% | 2.4% | 1.3% |
| May 2026 | 55.5% | 16.7% | 11.2% | 9.1% | 4.1% | 2.2% | 1.2% |
| Jun 2026 | 52% | 19.1% | 10.5% | 10.5% | 4.7% | 2.1% | 1.1% |
| Jul 2026 | 52% | 19.1% | 10.5% | 10.5% | 4.7% | 2.1% | 1.1% |
| Aug 2026 | 53.6% | 19.7% | 10.8% | 8.8% | 3.9% | 2.2% | 0.96% |
| Sep 2026 | 57% | 17.1% | 9.4% | 9.4% | 4.2% | 1.9% | 1% |
How has the IQVIA and Medidata comparison changed over the last 12 months?
3 findings
- IQVIA was ahead of Medidata in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IQVIA’s share of searches among clinical trial software worldwide moved from 56.2% to 57%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Medidata’s share of searches among clinical trial software worldwide moved from 9.3% to 9.4%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for clinical trial software worldwide in September 2026?
2 changes
In September 2026, IQVIA gained share of searches among clinical trial software worldwide, from 53.6% to 57%.
In September 2026, Medidata gained share of searches among clinical trial software worldwide, from 8.8% to 9.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IQVIA’s and Medidata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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