Brandwave

Beastmaker vs Metolius:Which is more popular?

In October 2026, Beastmaker had more branded searches than Metolius among climbing training board brands worldwide. Beastmaker had about 6,600 branded searches, while Metolius had 1,000. Beastmaker made up 21.2% of all climbing training board brand searches we track, and Metolius accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about climbing training board brands, Beastmaker appeared in all five answers and Metolius in three. Beastmaker was mentioned before Metolius in four out of five answers.

Among climbing training board brands worldwide in October 2026

Who do people search for more?

Beastmaker, about 7 searches for every 1 for Metolius

Beastmaker 6.6K searchesMetolius 1K searches

Who does AI mention more?

Beastmaker, mentioned in every answer we collected

Beastmaker in 5 of 5Metolius in 3 of 5

Who does AI recommend more?

Beastmaker, named ahead of Metolius in 4 of 5 answers

Beastmaker first in 4Metolius first in 1

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Top climbing training board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beastmaker appeared in all five answers. Metolius was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beastmaker was listed before Metolius in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beastmaker1st
  2. Tension Climbing2nd
  3. Metolius2nd
  4. Moon Climbing4th
  5. Lattice Training–
  6. Zlagboard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beastmaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tension Climbing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metolius3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moon Climbing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice Training0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zlagboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing training board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Beastmaker or Metolius more popular in search?

This chart shows how often people search Google for Beastmaker and Metolius by name. Each line represents a brand's share of searches for all six climbing training board brands we track, month by month, from English-language searches worldwide.

Beastmaker and Metolius among climbing training board brands worldwide, by month

Share of searches by month for Beastmaker, Metolius. The figures are in the table below the chart.

View monthly share of searches table
MonthMoon ClimbingBeastmakerLattice TrainingTension ClimbingMetoliusZlagboard
Nov 202552.5%20.3%13.5%9%3.3%1.5%
Dec 202553%20.9%14%7.5%3.4%1.2%
Jan 202659.7%19.7%10.7%5.8%3.2%0.95%
Feb 202656%22.7%10.1%6.7%3.6%0.9%
Mar 202655.4%21.4%9.5%9.5%3.4%0.84%
Apr 202654.5%20.9%11.4%9.2%3.2%0.82%
May 202655.4%21.2%11.6%7.7%3.2%0.84%
Jun 202651.5%24.3%10.7%8.8%3.7%0.96%
Jul 202649.5%23.3%10.2%12.7%3.5%0.74%
Aug 202657.3%18.5%9.9%9.9%3.4%0.89%
Sep 202653.2%20.4%13.6%9%3.1%0.8%
Oct 202653.8%21.2%11.6%9.3%3.2%0.84%

Metolius sells other things too, so only its searches that name this product count here, like “metolius hangboard”.

How has branded search for Beastmaker and Metolius changed worldwide over the last 12 months?

3 findings

How did search popularity change for climbing training board brands worldwide in October 2026?

2 changes
  1. In October 2026, Beastmaker gained share of searches among climbing training board brands worldwide, from 20.4% to 21.2%.

  2. Estimated monthly branded searches for Metolius worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026.

How are Beastmaker’s and Metolius’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beastmaker’s and Metolius’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beastmaker

1 branded search term

  • beastmaker

Metolius

1 branded search term

  • metolius hangboard

How the Brand Demand Index is measured

Other head-to-heads among climbing training board brands

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