Brandwave

Bosch vs DeWalt:Which is more popular by branded search?

In August 2026, DeWalt had more branded searches than Bosch among circular saw brands worldwide. DeWalt was estimated to have 673K branded searches compared to Bosch’s 206K, and held an 18% Share of Search versus Bosch’s 5.5%. These are worldwide searches for English-language branded terms.

Share of Search among circular saw brands worldwide in August 2026Which is more popular in search, Bosch or DeWalt?
Bosch5.5%206K searches
vs
DeWalt18%673K searches

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Which is more popular in search, Bosch or DeWalt?

Compare the circular saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and DeWalt among circular saw brands worldwide, by month

Share of Search by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltBoschFestool
Oct 202548.3%26.3%14.5%4.5%6.5%
Nov 202547.1%25.7%17.3%3.6%6.3%
Dec 202550%22.3%18.4%3.8%5.5%
Jan 202648.9%22%18%4.6%6.6%
Feb 202649.3%22.2%18.1%3.8%6.6%
Mar 202646%25.2%16.9%4.3%7.6%
Apr 202648.9%22%18%4.6%6.6%
May 202648.9%22%18%4.6%6.6%
Jun 202648.9%22%18%4.5%6.6%
Jul 202653.4%19.7%16.1%5%5.9%
Aug 202649%22%18%5.5%5.4%
Sep 2026—————

How has the Bosch and DeWalt comparison changed over the last 12 months?

  • DeWalt was ahead of Bosch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among circular saw brands worldwide moved from 4.5% to 5.5%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among circular saw brands worldwide moved from 14.5% to 18%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for circular saw brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

DeWalt

1 branded search term

  • dewalt

How the Brand Demand Index is measured

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