Brinks vs Inghams:Which is searched more?
In September 2026, Brinks had more branded searches than Inghams among chicken Breast brands worldwide. Brinks was estimated to have 246K branded searches compared to Inghams’ 49.5K, and held a 66.1% Share of Search versus Inghams’ 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brinks or Inghams?
Compare the chicken breast brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brinks, Inghams. The figures are in the table below the chart.
View monthly share of search table
| Month | Brinks | Tegel | Inghams | Waitoa |
|---|---|---|---|---|
| Oct 2025 | 66.1% | 19.9% | 13.3% | 0.78% |
| Nov 2025 | 61.4% | 22.6% | 15.1% | 0.89% |
| Dec 2025 | 64.1% | 19.3% | 15.8% | 0.77% |
| Jan 2026 | 66.5% | 16.4% | 16.4% | 0.78% |
| Feb 2026 | 67.7% | 20.4% | 11.1% | 0.8% |
| Mar 2026 | 67.7% | 20.4% | 11.1% | 0.8% |
| Apr 2026 | 67.7% | 20.4% | 11.1% | 0.8% |
| May 2026 | 64.8% | 23.8% | 10.7% | 0.76% |
| Jun 2026 | 63.3% | 23.3% | 12.7% | 0.75% |
| Jul 2026 | 63.1% | 23.2% | 12.7% | 0.92% |
| Aug 2026 | 63.3% | 23.3% | 12.7% | 0.75% |
| Sep 2026 | 66.1% | 19.9% | 13.3% | 0.78% |
How has the Brinks and Inghams comparison changed over the last 12 months?
3 findings
- Brinks was ahead of Inghams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brinks’ estimated Share of Search among chicken Breast brands worldwide held steady at 66.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Inghams’ estimated Share of Search among chicken Breast brands worldwide held steady at 13.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for chicken Breast brands worldwide in September 2026?
2 changes
In September 2026, Brinks gained estimated Share of Search among chicken Breast brands worldwide, from 63.3% to 66.1%.
In September 2026, Inghams gained estimated Share of Search among chicken Breast brands worldwide, from 12.7% to 13.3%.
Other head-to-heads among chicken Breast brands
How each brand is measured
Brandwave collects information about searches that people make online using Brinks’ and Inghams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.