Bosch vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Bosch among chasing machine brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Bosch’s 30, and held a 51.7% Share of Search versus Bosch’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Milwaukee?
Compare the chasing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Hilti | Metabo | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 32.3% | 15.5% | 0.51% | 0.15% | <0.01% |
| Nov 2025 | 49.5% | 31.6% | 18.2% | 0.49% | 0.22% | <0.01% |
| Dec 2025 | 52.4% | 27.7% | 19.2% | 0.52% | 0.19% | <0.01% |
| Jan 2026 | 52.1% | 28% | 19.2% | 0.63% | 0.19% | <0.01% |
| Feb 2026 | 52.4% | 27.5% | 19.3% | 0.64% | 0.19% | <0.01% |
| Mar 2026 | 49.3% | 31.2% | 18.1% | 1.1% | 0.22% | <0.01% |
| Apr 2026 | 51.9% | 27.9% | 19.1% | 0.94% | 0.23% | <0.01% |
| May 2026 | 51.7% | 28.1% | 19% | 0.94% | 0.23% | <0.01% |
| Jun 2026 | 51.8% | 28.1% | 19.1% | 0.77% | 0.23% | <0.01% |
| Jul 2026 | 56.7% | 25.2% | 17% | 0.84% | 0.2% | <0.01% |
| Aug 2026 | 51.8% | 28.1% | 19.1% | 0.77% | 0.23% | <0.01% |
| Sep 2026 | 51.7% | 28.4% | 19% | 0.76% | 0.23% | <0.01% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among chasing machine brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among chasing machine brands worldwide moved from 51.5% to 51.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for chasing machine brands worldwide in September 2026?
2 changes
Other head-to-heads among chasing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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