Brandwave

Hilti vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Hilti among caulking gun brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Hilti’s 27.1K, and held a 51.6% Share of Search versus Hilti’s 0.76%. These are worldwide searches for English-language branded terms.

Share of Search among caulking gun brands worldwide in September 2026Which is more popular in search, Hilti or Milwaukee?
Hilti0.76%27.1K searches
vs
Milwaukee51.6%1.8M searches

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Which is more popular in search, Hilti or Milwaukee?

Compare the caulking gun brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hilti and Milwaukee among caulking gun brands worldwide, by month

Share of Search by month for Milwaukee, Hilti. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltHiltiMetaboBosch
Oct 202551.5%32.3%15.5%0.51%0.15%<0.01%
Nov 202549.5%31.6%18.2%0.49%0.22%<0.01%
Dec 202552.4%27.7%19.2%0.52%0.19%<0.01%
Jan 202652.1%28%19.1%0.63%0.19%<0.01%
Feb 202652.4%27.5%19.3%0.64%0.19%<0.01%
Mar 202649.3%31.2%18.1%1.1%0.22%0.01%
Apr 202651.9%27.9%19.1%0.94%0.23%0.01%
May 202651.7%28.1%19%0.94%0.23%0.01%
Jun 202651.8%28.1%19.1%0.77%0.23%<0.01%
Jul 202656.7%25.2%17%0.84%0.2%<0.01%
Aug 202651.8%28.1%19.1%0.77%0.23%<0.01%
Sep 202651.6%28.4%19%0.76%0.23%0.01%

How has the Hilti and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Hilti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among caulking gun brands worldwide moved from 0.51% to 0.76%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among caulking gun brands worldwide moved from 51.5% to 51.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for caulking gun brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among caulking gun brands

How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilti

1 branded search term

  • hilti tools

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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