Curt vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Curt among cargo carrier brands worldwide. Thule was estimated to have 301K branded searches compared to Curt’s 2.1K, and held a 99.3% Share of Search versus Curt’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Curt or Thule?
Compare the cargo carrier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Curt. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Curt | Yakima |
|---|---|---|---|
| Oct 2025 | 99.2% | 0.75% | <0.01% |
| Nov 2025 | 99.5% | 0.48% | <0.01% |
| Dec 2025 | 99.5% | 0.47% | <0.01% |
| Jan 2026 | 99.4% | 0.55% | <0.01% |
| Feb 2026 | 99.3% | 0.65% | <0.01% |
| Mar 2026 | 99.2% | 0.75% | <0.01% |
| Apr 2026 | 98.9% | 1.1% | 0.01% |
| May 2026 | 98.9% | 1.1% | <0.01% |
| Jun 2026 | 99.2% | 0.75% | 0.01% |
| Jul 2026 | 99.4% | 0.64% | <0.01% |
| Aug 2026 | 99.3% | 0.65% | <0.01% |
| Sep 2026 | 99.3% | 0.68% | <0.01% |
How has the Curt and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Curt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curt’s estimated Share of Search among cargo carrier brands worldwide moved from 0.75% to 0.68%, and its estimated monthly branded searches moved from 2.3K to 2.1K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among cargo carrier brands worldwide moved from 99.2% to 99.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for cargo carrier brands worldwide in September 2026?
0 changes
Neither Curt nor Thule moved beyond provider rounding among cargo carrier brands in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Curt’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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