Brandwave

Meguiar's vs Sonax:Which is searched more?

In August 2026, Meguiar's had more branded searches than Sonax among car polish brands worldwide. Meguiar's was estimated to have 110K branded searches compared to Sonax’s 260, and held a 32.6% Share of Search versus Sonax’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among car polish brands worldwide in August 2026Which is more popular in search, Meguiar's or Sonax?
Meguiar's32.6%110K searches
vs
Sonax0.08%260 searches

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Which is more popular in search, Meguiar's or Sonax?

Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meguiar's and Sonax among car polish brands worldwide, by month

Share of Search by month for Meguiar's, Sonax. The figures are in the table below the chart.

View monthly share of search table
MonthMeguiar'sSonax
Oct 202534%0.12%
Nov 202530.9%0.09%
Dec 202528.9%0.05%
Jan 202633.1%0.08%
Feb 202630.9%0.06%
Mar 202628.7%0.04%
Apr 202630.8%0.06%
May 202627.1%0.06%
Jun 202630.3%0.11%
Jul 202632.6%0.09%
Aug 202632.6%0.08%
Sep 2026——

How has the Meguiar's and Sonax comparison changed over the last 12 months?

  • Meguiar's was ahead of Sonax in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car polish brands worldwide moved from 34% to 32.6%, and its estimated monthly branded searches held steady at 110K.
  • Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car polish brands worldwide moved from 0.12% to 0.08%, and its estimated monthly branded searches moved from 390 to 260.

How did search popularity change for car polish brands worldwide in August 2026?

  1. Meguiar's’ estimated Share of Search among car polish brands worldwide has gained ground for 3 months in a row, from 27.1% to 32.6% in August 2026.

  2. Estimated monthly branded searches for Sonax worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Meguiar's’ and Sonax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meguiar's

2 branded search terms

  • meguiar s
  • meguiars com

Sonax

1 branded search term

  • sonax car

How the Brand Demand Index is measured

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