Chemical Guys vs Sonax:Which is more popular by branded search?
In August 2026, Chemical Guys had more branded searches than Sonax among car polish brands worldwide. Chemical Guys was estimated to have 110K branded searches compared to Sonax’s 260, and held a 48.7% Share of Search versus Sonax’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chemical Guys or Sonax?
Compare the car polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chemical Guys, Sonax. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemical Guys | Turtle Wax | Autoglym | Mother's | Meguiar's | Sonax |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 28.5% | 19.1% | 0.28% | 0.12% | 0.18% |
| Nov 2025 | 54.7% | 24.6% | 20.1% | 0.29% | 0.13% | 0.13% |
| Dec 2025 | 49.8% | 22.4% | 27.4% | 0.22% | 0.12% | 0.08% |
| Jan 2026 | 49.9% | 27.3% | 22.3% | 0.26% | 0.14% | 0.12% |
| Feb 2026 | 54.7% | 24.6% | 20.1% | 0.29% | 0.13% | 0.08% |
| Mar 2026 | 49.9% | 27.3% | 22.3% | 0.27% | 0.12% | 0.06% |
| Apr 2026 | 54.9% | 24.6% | 20.1% | 0.24% | 0.11% | 0.09% |
| May 2026 | 56.9% | 25.5% | 17.1% | 0.34% | 0.11% | 0.09% |
| Jun 2026 | 53.8% | 29.5% | 16.1% | 0.29% | 0.08% | 0.16% |
| Jul 2026 | 48.7% | 32.8% | 17.9% | 0.39% | 0.09% | 0.14% |
| Aug 2026 | 48.7% | 32.8% | 17.9% | 0.39% | 0.12% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chemical Guys and Sonax comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Sonax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car polish brands worldwide moved from 51.8% to 48.7%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Sonax’s estimated Share of Search among car polish brands worldwide moved from 0.18% to 0.12%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for car polish brands worldwide in August 2026?
1 change
In August 2026, Sonax fell from 5th to 6th among car polish brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Chemical Guys’ and Sonax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemical Guys
1 branded search term
- chemical guys
Sonax
1 branded search term
- sonax car
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.