Brandwave

ANCEL vs Autel:Which is searched more?

In August 2026, Autel had more branded searches than ANCEL among car diagnostic tools worldwide. Autel was estimated to have 135K branded searches compared to ANCEL’s 14.8K, and held a 64.4% Share of Search versus ANCEL’s 7.1%. These are worldwide searches for English-language branded terms.

Share of Search among car diagnostic tools worldwide in August 2026Which is more popular in search, ANCEL or Autel?
ANCEL7.1%14.8K searches
vs
Autel64.4%135K searches

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Which is more popular in search, ANCEL or Autel?

Compare the car diagnostic tools people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ANCEL and Autel among car diagnostic tools worldwide, by month

Share of Search by month for Autel, ANCEL. The figures are in the table below the chart.

View monthly share of search table
MonthAutelANCEL
Oct 202561.7%8.3%
Nov 202559.5%8%
Dec 202560.1%6.6%
Jan 202660%6.6%
Feb 202659.2%8%
Mar 202660.4%6.6%
Apr 202663.9%7%
May 202666.2%7.3%
Jun 202662.6%6.9%
Jul 202662.6%6.9%
Aug 202664.4%7.1%
Sep 2026——

How has the ANCEL and Autel comparison changed over the last 12 months?

  • Autel was ahead of ANCEL in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among car diagnostic tools worldwide moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among car diagnostic tools worldwide moved from 61.7% to 64.4%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for car diagnostic tools worldwide in August 2026?

  1. In August 2026, Autel gained estimated Share of Search among car diagnostic tools worldwide, from 62.6% to 64.4%.

  2. Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ANCEL’s and Autel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANCEL

1 branded search term

  • ancel

Autel

1 branded search term

  • autel

How the Brand Demand Index is measured

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