Brandwave

Bosch vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Bosch among brushless drill brands worldwide. Ryobi had about 660,000 branded searches, while Bosch had 18,100. Ryobi made up 15.8% of all brushless drill brand searches we track, and Bosch accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about brushless drill brands, Ryobi appeared in all five answers and Bosch in three. Ryobi was mentioned before Bosch in three out of five answers.

Among brushless drill brands worldwide in September 2026

Who do people search for more?

Ryobi, about 36 searches for every 1 for Bosch

Ryobi 660K searchesBosch 18.1K searches

Who does AI mention more?

Ryobi, mentioned in every answer we collected

Ryobi in 5 of 5Bosch in 3 of 5

Who does AI recommend more?

Ryobi, named ahead of Bosch in 3 of 5 answers

Ryobi first in 3Bosch first in 2

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Top brushless drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ryobi was listed before Bosch in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Ryobi3rd
  4. Makita4th
  5. Bosch5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about brushless drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bosch or Ryobi more popular in search?

This chart shows how often people search Google for Bosch and Ryobi by name. Each line represents a brand's share of searches for all five brushless drill brands we track, month by month, from English-language searches worldwide.

Bosch and Ryobi among brushless drill brands worldwide, by month

Share of searches by month for Ryobi, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545%28.2%13.5%12.9%0.45%
Nov 202541.2%26.3%15.1%16.9%0.41%
Dec 202544.6%23.6%16.4%15%0.44%
Jan 202643.7%23.5%16.1%16.4%0.43%
Feb 202645.3%23.8%16.6%13.8%0.45%
Mar 202641%26%15.1%17.5%0.41%
Apr 202642.7%22.9%15.7%18.3%0.42%
May 202642%22.8%15.4%19.2%0.51%
Jun 202641.7%22.6%15.3%19.9%0.41%
Jul 202646.6%20.7%14%18.2%0.46%
Aug 202643.2%23.5%15.9%16.9%0.52%
Sep 202643.7%24%16.1%15.8%0.43%

How has the Bosch and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among brushless drill brands worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among brushless drill brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for brushless drill brands worldwide in September 2026?

2 changes
  1. In September 2026, Ryobi lost share of searches among brushless drill brands worldwide, from 16.9% to 15.8%.

  2. Estimated monthly branded searches for Bosch worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch drill

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among brushless drill brands

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