Makita vs Ryobi:Which is more popular?
In September 2026, Makita had more branded searches than Ryobi among brushless drill brands worldwide. Makita had about 1 million branded searches, while Ryobi had 660,000. Makita made up 24% of all brushless drill brand searches we track, and Ryobi accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about brushless drill brands, both Makita and Ryobi appeared in all five answers. Makita was mentioned before Ryobi in three out of five answers.
Who do people search for more?
Makita, about 52% more searches than Ryobi
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Makita, named ahead of Ryobi in 3 of 5 answers
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Top brushless drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Makita and Ryobi showed up in all five answers. Makita was listed before Ryobi in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about brushless drill brands
5 answers
Asked ChatGPT
“Which brushless drill brand should I buy?”
Asked ChatGPT
“What are the best brushless drill brands?”
Asked ChatGPT
“What's the best brushless drill brand for home repairs?”
Searched Google, AI Overview
“best cordless drill”
Searched Google, AI Overview
“drill brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Ryobi more popular in search?
This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all five brushless drill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 28.2% | 13.5% | 12.9% | 0.45% |
| Nov 2025 | 41.2% | 26.3% | 15.1% | 16.9% | 0.41% |
| Dec 2025 | 44.6% | 23.6% | 16.4% | 15% | 0.44% |
| Jan 2026 | 43.7% | 23.5% | 16.1% | 16.4% | 0.43% |
| Feb 2026 | 45.3% | 23.8% | 16.6% | 13.8% | 0.45% |
| Mar 2026 | 41% | 26% | 15.1% | 17.5% | 0.41% |
| Apr 2026 | 42.7% | 22.9% | 15.7% | 18.3% | 0.42% |
| May 2026 | 42% | 22.8% | 15.4% | 19.2% | 0.51% |
| Jun 2026 | 41.7% | 22.6% | 15.3% | 19.9% | 0.41% |
| Jul 2026 | 46.6% | 20.7% | 14% | 18.2% | 0.46% |
| Aug 2026 | 43.2% | 23.5% | 15.9% | 16.9% | 0.52% |
| Sep 2026 | 43.7% | 24% | 16.1% | 15.8% | 0.43% |
How has the Makita and Ryobi comparison changed over the last 12 months?
3 findings
- Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among brushless drill brands worldwide moved from 28.2% to 24%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Ryobi’s share of searches among brushless drill brands worldwide moved from 12.9% to 15.8%, and its estimated monthly branded searches moved from 641K to 660K.
How did search popularity change for brushless drill brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among brushless drill brands worldwide, from 23.5% to 24%.
In September 2026, Ryobi lost share of searches among brushless drill brands worldwide, from 16.9% to 15.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brushless drill brands
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