Brandwave

Extech vs Milwaukee:Which is more popular by branded search?

In August 2026, Milwaukee had more branded searches than Extech among borescope brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Extech’s 6.6K, and held an 89.2% Share of Search versus Extech’s 0.32%. These are worldwide searches for English-language branded terms.

Share of Search among borescope brands worldwide in August 2026Which is more popular in search, Extech or Milwaukee?
Extech0.32%6.6K searches
vs
Milwaukee89.2%1.8M searches

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Which is more popular in search, Extech or Milwaukee?

Compare the borescope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Extech and Milwaukee among borescope brands worldwide, by month

Share of Search by month for Milwaukee, Extech. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeBoschExtechDepstechTeslongVividia
Oct 202590.9%8.4%0.33%0.18%0.18%0.04%
Nov 202592.2%7%0.33%0.22%0.18%0.04%
Dec 202592.2%7.1%0.33%0.18%0.18%0.02%
Jan 202690.6%8.5%0.4%0.22%0.22%0.04%
Feb 202692.1%7.1%0.41%0.22%0.18%0.03%
Mar 202690.7%8.5%0.4%0.22%0.22%0.04%
Apr 202690.7%8.5%0.4%0.22%0.18%0.02%
May 202690.8%8.5%0.33%0.22%0.18%0.02%
Jun 202690.8%8.4%0.33%0.18%0.18%0.02%
Jul 202690.8%8.4%0.33%0.18%0.18%0.02%
Aug 202689.2%10.1%0.32%0.21%0.18%0.02%
Sep 2026——————

How has the Extech and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Extech in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Extech’s estimated Share of Search among borescope brands worldwide moved from 0.33% to 0.32%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among borescope brands worldwide moved from 90.9% to 89.2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for borescope brands worldwide in August 2026?

  1. In August 2026, Milwaukee lost estimated Share of Search among borescope brands worldwide, from 90.8% to 89.2%.

  2. Estimated monthly branded searches for Extech worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Extech’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extech

1 branded search term

  • extech

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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