Gillette vs Wahl:Which is searched more?
In September 2026, Gillette had more branded searches than Wahl among body trimmer brands worldwide. Gillette was estimated to have 766K branded searches compared to Wahl’s 126K, and held a 33% Share of Search versus Wahl’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gillette or Wahl?
Compare the body trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gillette, Wahl. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Gillette | Manscaped | Wahl | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 32.1% | 15% | 5.6% | 1.8% |
| Nov 2025 | 40.4% | 30.7% | 20.7% | 5.7% | 2.4% |
| Dec 2025 | 39.4% | 31.4% | 20.7% | 6.2% | 2.3% |
| Jan 2026 | 44.5% | 31.8% | 15.5% | 6.2% | 1.9% |
| Feb 2026 | 50.3% | 27.1% | 15.4% | 5.7% | 1.5% |
| Mar 2026 | 47.7% | 32.6% | 12.8% | 5.5% | 1.5% |
| Apr 2026 | 50.7% | 29.6% | 14% | 4.5% | 1.3% |
| May 2026 | 50.2% | 29.6% | 14.2% | 4.8% | 1.3% |
| Jun 2026 | 45.8% | 32.1% | 15.4% | 5.2% | 1.4% |
| Jul 2026 | 45.3% | 34.7% | 13% | 5.2% | 1.7% |
| Aug 2026 | 43.5% | 34.2% | 15.3% | 5.2% | 1.7% |
| Sep 2026 | 43.9% | 33% | 15.9% | 5.4% | 1.8% |
How has the Gillette and Wahl comparison changed over the last 12 months?
3 findings
- Gillette was ahead of Wahl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide moved from 32.1% to 33%, and its estimated monthly branded searches moved from 786K to 766K.
- Across the 12 months ending September 2026, Wahl’s estimated Share of Search among body trimmer brands worldwide moved from 5.6% to 5.4%, and its estimated monthly branded searches moved from 138K to 126K.
How did search popularity change for body trimmer brands worldwide in September 2026?
1 change
In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 34.2% to 33%.
Other head-to-heads among body trimmer brands
How each brand is measured
Brandwave collects information about searches that people make online using Gillette’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.