Dove vs Old Spice:Which is searched more?
In September 2026, Dove had more branded searches than Old Spice among body spray brands worldwide. Dove was estimated to have 1.7M branded searches compared to Old Spice’s 368K, and held a 56.3% Share of Search versus Old Spice’s 12.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Old Spice?
Compare the body spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Old Spice. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lynx | Old Spice | Native |
|---|---|---|---|---|
| Oct 2025 | 53% | 28% | 10.2% | 8.8% |
| Nov 2025 | 50.4% | 29.5% | 10.8% | 9.3% |
| Dec 2025 | 44.4% | 33.3% | 12.2% | 10% |
| Jan 2026 | 50.1% | 30.3% | 9% | 10.6% |
| Feb 2026 | 53.2% | 27.2% | 9.9% | 9.6% |
| Mar 2026 | 52.9% | 27.9% | 10.2% | 9% |
| Apr 2026 | 52.1% | 26.3% | 11.7% | 9.9% |
| May 2026 | 54.5% | 23.6% | 12.9% | 9% |
| Jun 2026 | 52.1% | 24.6% | 13.5% | 9.8% |
| Jul 2026 | 52.2% | 24.6% | 13.5% | 9.8% |
| Aug 2026 | 56.1% | 22.4% | 12.3% | 9.2% |
| Sep 2026 | 56.3% | 22.8% | 12.5% | 8.4% |
How has the Dove and Old Spice comparison changed over the last 12 months?
3 findings
- Dove was ahead of Old Spice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide moved from 53% to 56.3%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide moved from 10.2% to 12.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for body spray brands worldwide in September 2026?
2 changes
Dove’s estimated Share of Search among body spray brands worldwide has gained ground for 3 months in a row, from 52.1% to 56.3% in September 2026.
Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Other head-to-heads among body spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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