Bose vs Skullcandy:Which is searched more?
In September 2026, Skullcandy had more branded searches than Bose among bluetooth headphones brands worldwide. Skullcandy was estimated to have 550K branded searches compared to Bose’s 1.9K, and held a 5.4% Share of Search versus Bose’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bose or Skullcandy?
Compare the Bluetooth headphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skullcandy, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Skullcandy | Samsung | Mpow | Bose |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 16.4% | 6% | 1.2% | 0.09% | 0.03% |
| Nov 2025 | 47.1% | 31.1% | 15.1% | 5.5% | 1.1% | 0.07% | 0.02% |
| Dec 2025 | 48.5% | 30.6% | 14.5% | 5.3% | 0.87% | 0.06% | 0.02% |
| Jan 2026 | 45.8% | 33.7% | 14.2% | 5.2% | 1% | 0.06% | 0.02% |
| Feb 2026 | 42% | 35.7% | 15% | 5.5% | 1.7% | 0.08% | 0.02% |
| Mar 2026 | 42.1% | 35.3% | 14.4% | 6.5% | 1.6% | 0.08% | 0.02% |
| Apr 2026 | 50.9% | 30.4% | 12.8% | 4.7% | 1.2% | 0.06% | 0.02% |
| May 2026 | 48.3% | 32.4% | 13.2% | 4.9% | 1.2% | 0.07% | 0.02% |
| Jun 2026 | 49.1% | 31.8% | 13% | 4.8% | 1.2% | 0.06% | 0.02% |
| Jul 2026 | 46.5% | 35.2% | 12.3% | 4.5% | 1.4% | 0.05% | 0.02% |
| Aug 2026 | 46.5% | 35.2% | 11.7% | 5.3% | 1.3% | 0.05% | 0.02% |
| Sep 2026 | 43.1% | 35.5% | 14.8% | 5.4% | 1.1% | 0.05% | 0.02% |
How has the Bose and Skullcandy comparison changed over the last 12 months?
3 findings
- Skullcandy was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth headphones brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among bluetooth headphones brands worldwide moved from 6% to 5.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for bluetooth headphones brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Other head-to-heads among bluetooth headphones brands
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
1 branded search term
- bluetooth speaker bose
Skullcandy
1 branded search term
- skullcandy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.