Brandwave

DeWalt vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than DeWalt among biscuit joiner brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to DeWalt’s 673K, and held a 35.7% Share of Search versus DeWalt’s 13.1%. These are worldwide searches for English-language branded terms.

Share of Search among biscuit joiner brands worldwide in September 2026Which is more popular in search, DeWalt or Milwaukee?
DeWalt13.1%673K searches
vs
Milwaukee35.7%1.8M searches

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Which is more popular in search, DeWalt or Milwaukee?

Compare the biscuit joiner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Milwaukee among biscuit joiner brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiDeWaltFreudFestoolBoschDomino
Oct 202536.9%23.1%12.9%11.1%7.4%5%3.4%0.3%
Nov 202534.6%22.1%16.1%12.7%6.9%4.6%2.6%0.28%
Dec 202537.9%20%14.5%13.9%6.2%4.2%2.9%0.31%
Jan 202635.6%19.1%15.1%13.1%8.7%4.8%3.3%0.35%
Feb 202637.5%19.7%13.3%13.8%7.5%5%2.9%0.37%
Mar 202632.9%20.8%17.4%12.1%8.1%5.4%3%0.27%
Apr 202633.6%18%19.9%12.4%8.3%4.5%3.1%0.27%
May 202633.4%18.1%20.2%12.3%8.2%4.5%3.1%0.27%
Jun 202633.8%18.4%20.7%12.4%6.8%4.5%3.1%0.27%
Jul 202638.2%17%19.1%11.5%6.3%4.2%3.5%0.31%
Aug 202635.8%19.4%17.6%13.2%5.9%3.9%4%0.29%
Sep 202635.7%19.6%16.1%13.1%7.2%4.8%3.3%0.29%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among biscuit joiner brands worldwide moved from 11.1% to 13.1%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among biscuit joiner brands worldwide moved from 36.9% to 35.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for biscuit joiner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among biscuit joiner brands

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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