Nutella vs Oreo:Which is searched more?
In September 2026, Nutella had more branded searches than Oreo among biscuit brands worldwide. Nutella was estimated to have 1.2M branded searches compared to Oreo’s 823K, and held a 21.5% Share of Search versus Oreo’s 14.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nutella or Oreo?
Compare the biscuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nutella, Oreo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fox's | Nutella | Oreo | Arnott's | Nairn's | Cookie Time | Ryvita | Huntley & Palmers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 18.9% | 12.8% | 3.1% | 0.51% | 0.34% | 0.23% | 0.06% |
| Nov 2025 | 67.4% | 16.3% | 11% | 4% | 0.44% | 0.44% | 0.24% | 0.11% |
| Dec 2025 | 67% | 16.2% | 10.9% | 4.9% | 0.36% | 0.44% | 0.16% | 0.06% |
| Jan 2026 | 66.3% | 16.1% | 13.2% | 3.2% | 0.53% | 0.29% | 0.29% | 0.06% |
| Feb 2026 | 63.5% | 23.1% | 10.4% | 2.1% | 0.42% | 0.28% | 0.23% | 0.04% |
| Mar 2026 | 64.3% | 19.1% | 12.9% | 2.6% | 0.63% | 0.28% | 0.23% | 0.05% |
| Apr 2026 | 64.3% | 19.1% | 12.9% | 2.6% | 0.63% | 0.28% | 0.23% | 0.05% |
| May 2026 | 64.2% | 19% | 12.9% | 2.6% | 0.77% | 0.28% | 0.23% | 0.05% |
| Jun 2026 | 64.3% | 19.1% | 12.9% | 2.6% | 0.63% | 0.28% | 0.23% | 0.06% |
| Jul 2026 | 68.1% | 16.6% | 11.2% | 2.7% | 0.82% | 0.3% | 0.25% | 0.04% |
| Aug 2026 | 59.4% | 21.5% | 14.5% | 2.9% | 1.1% | 0.39% | 0.26% | 0.05% |
| Sep 2026 | 59.5% | 21.5% | 14.5% | 2.9% | 0.87% | 0.32% | 0.26% | 0.05% |
How has the Nutella and Oreo comparison changed over the last 12 months?
3 findings
- Nutella was ahead of Oreo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nutella’s estimated Share of Search among biscuit brands worldwide moved from 18.9% to 21.5%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Oreo’s estimated Share of Search among biscuit brands worldwide moved from 12.8% to 14.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for biscuit brands worldwide in September 2026?
0 changes
Neither Nutella nor Oreo moved beyond provider rounding among biscuit brands in September 2026.
Other head-to-heads among biscuit brands
How each brand is measured
Brandwave collects information about searches that people make online using Nutella’s and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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