Ergon vs Selle Italia:Which is searched more?
In September 2026, Ergon had more branded searches than Selle Italia among bike saddle brands worldwide. Ergon was estimated to have 117K branded searches compared to Selle Italia’s 39.7K, and held a 54.5% Share of Search versus Selle Italia’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ergon or Selle Italia?
Compare the bike saddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergon, Selle Italia. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergon | Fizik | Selle Italia |
|---|---|---|---|
| Oct 2025 | 53.3% | 31.3% | 15.4% |
| Nov 2025 | 56.6% | 27.5% | 15.9% |
| Dec 2025 | 55% | 32.2% | 12.8% |
| Jan 2026 | 61.3% | 24.5% | 14.2% |
| Feb 2026 | 56.6% | 27.5% | 15.9% |
| Mar 2026 | 54.7% | 27.2% | 18.2% |
| Apr 2026 | 49.8% | 29.7% | 20.5% |
| May 2026 | 54.6% | 26.9% | 18.5% |
| Jun 2026 | 54% | 27.2% | 18.8% |
| Jul 2026 | 51.9% | 26.4% | 21.6% |
| Aug 2026 | 54% | 27.2% | 18.8% |
| Sep 2026 | 54.5% | 26.9% | 18.6% |
How has the Ergon and Selle Italia comparison changed over the last 12 months?
3 findings
- Ergon was ahead of Selle Italia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ergon’s estimated Share of Search among bike saddle brands worldwide moved from 53.3% to 54.5%, and its estimated monthly branded searches held steady at 117K.
- Across the 12 months ending September 2026, Selle Italia’s estimated Share of Search among bike saddle brands worldwide moved from 15.4% to 18.6%, and its estimated monthly branded searches moved from 33.7K to 39.7K.
How did search popularity change for bike saddle brands worldwide in September 2026?
2 changes
In September 2026, Ergon gained estimated Share of Search among bike saddle brands worldwide, from 54% to 54.5%.
Estimated monthly branded searches for Selle Italia worldwide rose 17.8% over 12 measured months, from 33.7K to 39.7K in September 2026.
Other head-to-heads among bike saddle brands
How each brand is measured
Brandwave collects information about searches that people make online using Ergon’s and Selle Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ergon
2 branded search terms
- ergon
- ergon saddle
Selle Italia
2 branded search terms
- selle italia
- selle italia saddle
Put your own brand in this comparison
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