Brandwave

Fender vs GoodTime:Which is searched more?

In September 2026, Fender had more branded searches than GoodTime among banjo brands worldwide. Fender was estimated to have 831K branded searches compared to GoodTime’s 368K, and held a 52.7% Share of Search versus GoodTime’s 23.4%. These are worldwide searches for English-language branded terms.

Share of Search among banjo brands worldwide in September 2026Which is more popular in search, Fender or GoodTime?
Fender52.7%831K searches
vs
GoodTime23.4%368K searches

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Which is more popular in search, Fender or GoodTime?

Compare the banjo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fender and GoodTime among banjo brands worldwide, by month

Share of Search by month for Fender, GoodTime. The figures are in the table below the chart.

View monthly share of search table
MonthFenderGoodTimeIbanezEpiphoneGretschHarmony GuitarsGibson
Oct 202558.6%17.4%11.6%7.8%3.5%0.51%0.57%
Nov 202557.6%16.8%13.7%7.5%3.4%0.49%0.55%
Dec 202555.5%19.8%13.2%7.2%3.2%0.48%0.53%
Jan 202648.5%25.9%14.1%7.8%2.8%0.41%0.47%
Feb 202652.7%22.5%12.3%8.3%3%0.54%0.61%
Mar 202653.8%19.5%15.9%7.2%2.6%0.47%0.52%
Apr 202655%19.2%12.8%8.6%3.2%0.56%0.63%
May 202653.5%19.6%16.1%7.2%2.6%0.47%0.53%
Jun 202652.4%19.2%19.2%5.8%2.6%0.38%0.42%
Jul 202653%23.5%12.8%7%2.6%0.56%0.52%
Aug 202652.7%23.4%12.8%7%3.1%0.47%0.51%
Sep 202652.7%23.4%12.8%7%3.1%0.56%0.51%

How has the Fender and GoodTime comparison changed over the last 12 months?

  • Fender was ahead of GoodTime in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among banjo brands worldwide moved from 58.6% to 52.7%, and its estimated monthly branded searches moved from 1M to 831K.
  • Across the 12 months ending September 2026, GoodTime’s estimated Share of Search among banjo brands worldwide moved from 17.4% to 23.4%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for banjo brands worldwide in September 2026?

  1. Estimated monthly branded searches for GoodTime worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

Other head-to-heads among banjo brands

How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and GoodTime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fender

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

GoodTime

1 branded search term

  • goodtime

How the Brand Demand Index is measured

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