Brandwave

Big Agnes vs Nemo:Which is searched more?

In September 2026, Big Agnes had more branded searches than Nemo among backpacking tent brands worldwide. Big Agnes was estimated to have 27.1K branded searches compared to Nemo’s 22.6K, and held a 48.1% Share of Search versus Nemo’s 40.1%. These are worldwide searches for English-language branded terms.

Share of Search among backpacking tent brands worldwide in September 2026Which is more popular in search, Big Agnes or Nemo?
Big Agnes48.1%27.1K searches
vs
Nemo40.1%22.6K searches

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Which is more popular in search, Big Agnes or Nemo?

Compare the backpacking tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Agnes and Nemo among backpacking tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202553.5%33.4%13.1%
Nov 202553.4%34%12.6%
Dec 202549.6%36.5%13.9%
Jan 202653%33.7%13.3%
Feb 202655.1%32.6%12.3%
Mar 202654.1%34.3%11.6%
Apr 202653.8%34%12.2%
May 202650.8%34.6%14.5%
Jun 202649.4%38.1%12.5%
Jul 202652.3%35.3%12.4%
Aug 202652.2%35.9%11.9%
Sep 202648.1%40.1%11.8%

How has the Big Agnes and Nemo comparison changed over the last 12 months?

  • Big Agnes was ahead of Nemo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among backpacking tent brands worldwide moved from 53.5% to 48.1%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide moved from 33.4% to 40.1%, and its estimated monthly branded searches moved from 16.9K to 22.6K.

How did search popularity change for backpacking tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among backpacking tent brands worldwide, from 35.9% to 40.1%.

  2. In September 2026, Big Agnes lost estimated Share of Search among backpacking tent brands worldwide, from 52.2% to 48.1%.

Other head-to-heads among backpacking tent brands

How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Nemo

5 branded search terms

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.