MAM vs Pigeon:Which is searched more?
In September 2026, Pigeon had more branded searches than MAM among baby dummy brands worldwide. Pigeon was estimated to have 1M branded searches compared to MAM’s 555K, and held a 48.1% Share of Search versus MAM’s 26.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAM or Pigeon?
Compare the baby dummy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pigeon, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Pigeon | MAM | Tommee Tippee | Philips Avent | Haakaa |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Nov 2025 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Dec 2025 | 45.8% | 30% | 13% | 9.4% | 1.8% |
| Jan 2026 | 47.4% | 27.4% | 13.5% | 9.7% | 1.9% |
| Feb 2026 | 45.9% | 30.1% | 12.7% | 9.4% | 1.8% |
| Mar 2026 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Apr 2026 | 49.5% | 27.5% | 11.6% | 9.8% | 1.6% |
| May 2026 | 49.9% | 26.9% | 11.6% | 9.9% | 1.7% |
| Jun 2026 | 49.2% | 26.5% | 12.9% | 9.7% | 1.6% |
| Jul 2026 | 48.8% | 26.3% | 13.6% | 9.7% | 1.6% |
| Aug 2026 | 47.9% | 26.6% | 14% | 9.5% | 1.9% |
| Sep 2026 | 48.1% | 26.7% | 13.7% | 9.5% | 1.9% |
How has the MAM and Pigeon comparison changed over the last 12 months?
3 findings
- Pigeon was ahead of MAM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide moved from 27.2% to 26.7%, and its estimated monthly branded searches moved from 559K to 555K.
- Across the 12 months ending September 2026, Pigeon’s estimated Share of Search among baby dummy brands worldwide moved from 48.7% to 48.1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for baby dummy brands worldwide in September 2026?
0 changes
Neither MAM nor Pigeon moved beyond provider rounding among baby dummy brands in September 2026.
Other head-to-heads among baby dummy brands
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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