Mackie vs Soundcraft:Which is more popular?
In September 2026, Mackie had more branded searches than Soundcraft among audio mixers worldwide. Mackie had about 50,400 branded searches, while Soundcraft had 33,100. Mackie made up 15.8% of all audio mixer searches we track, and Soundcraft accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about audio mixers, Mackie appeared in four of the five answers and Soundcraft in two. Mackie was mentioned before Soundcraft in three out of four answers that named either.
Who do people search for more?
Mackie, about 52% more searches than Soundcraft
Who does AI mention more?
Mackie, mentioned in 4 of 5 answers, Soundcraft in 2
Who does AI recommend more?
Mackie, named ahead of Soundcraft in 3 of 4 answers
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Top audio mixers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Soundcraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mackie was listed before Soundcraft in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allen & Heath1st- Mackie2nd
Behringer3rd
Solid State Logic4th
Soundcraft5th
PreSonus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mackie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allen & Heath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Solid State Logic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio mixers
5 answers
Asked ChatGPT
“Which audio mixer brand should I buy?”
Asked ChatGPT
“What are the best audio mixer brands?”
Asked ChatGPT
“What's the best audio mixer brand for a home studio?”
Searched Google, AI Overview
“best audio mixer”
Searched Google, AI Overview
“audio mixer for home studio”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mackie or Soundcraft more popular in search?
This chart shows how often people search Google for Mackie and Soundcraft by name. Each line represents a brand's share of searches for all six audio mixers we track, month by month, from English-language searches worldwide.
Share of searches by month for Mackie, Soundcraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Behringer | Mackie | Allen & Heath | PreSonus | Soundcraft | Solid State Logic |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 12% | 10.7% | 19.6% | 8.8% | 5.1% |
| Nov 2025 | 44.1% | 12.1% | 10.8% | 19.8% | 7.2% | 6% |
| Dec 2025 | 44.5% | 14.2% | 8.9% | 19.9% | 7.3% | 5.2% |
| Jan 2026 | 42.2% | 11.6% | 10.4% | 23.2% | 6.9% | 5.8% |
| Feb 2026 | 42.4% | 11.6% | 12.7% | 19% | 8.5% | 5.8% |
| Mar 2026 | 41.2% | 13.8% | 12.4% | 18.5% | 8.3% | 5.9% |
| Apr 2026 | 52.9% | 11.3% | 10.6% | 13% | 7.1% | 5% |
| May 2026 | 52.9% | 11.3% | 10.6% | 13% | 7.1% | 5% |
| Jun 2026 | 45.9% | 14.6% | 11.2% | 13.8% | 9.2% | 5.3% |
| Jul 2026 | 46.6% | 14.9% | 11.4% | 14% | 7.7% | 5.4% |
| Aug 2026 | 45.4% | 14.5% | 11.1% | 13.6% | 9.1% | 6.2% |
| Sep 2026 | 42.4% | 15.8% | 12.7% | 12.7% | 10.4% | 6% |
How has the Mackie and Soundcraft comparison changed over the last 12 months?
3 findings
- Mackie was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mackie’s share of searches among audio mixers worldwide moved from 12% to 15.8%, and its estimated monthly branded searches moved from 45.2K to 50.4K.
- Across the 12 months ending September 2026, Soundcraft’s share of searches among audio mixers worldwide moved from 8.8% to 10.4%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for audio mixers worldwide in September 2026?
2 changes
In September 2026, Mackie gained share of searches among audio mixers worldwide, from 14.5% to 15.8%.
In September 2026, Soundcraft gained share of searches among audio mixers worldwide, from 9.1% to 10.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mackie’s and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mackie
2 branded search terms
- mackie
- mackie audio mixers
Soundcraft
1 branded search term
- soundcraft
Other head-to-heads among audio mixers
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