Brandwave

Allen & Heath vs Mackie:Which is more popular?

In September 2026, Mackie had more branded searches than Allen & Heath among audio mixers worldwide. Mackie had about 50,400 branded searches, while Allen & Heath had 40,500. Mackie made up 15.8% of all audio mixer searches we track, and Allen & Heath accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about audio mixers, Allen & Heath and Mackie each appeared in four of the five answers. Allen & Heath was mentioned before Mackie in four out of five answers.

Among audio mixers worldwide in September 2026

Who do people search for more?

Mackie, about 24% more searches than Allen & Heath

Mackie 50.4K searchesAllen & Heath 40.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Allen & Heath in 4 of 5Mackie in 4 of 5

Who does AI recommend more?

Allen & Heath, named ahead of Mackie in 4 of 5 answers

Allen & Heath first in 4Mackie first in 1

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Top audio mixers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allen & Heath and Mackie were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allen & Heath was listed before Mackie in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Mackie2nd
  3. Behringer3rd
  4. Solid State Logic4th
  5. Soundcraft5th
  6. PreSonus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mackie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allen & Heath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behringer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Solid State Logic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PreSonus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio mixers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Allen & Heath or Mackie more popular in search?

This chart shows how often people search Google for Allen & Heath and Mackie by name. Each line represents a brand's share of searches for all six audio mixers we track, month by month, from English-language searches worldwide.

Allen & Heath and Mackie among audio mixers worldwide, by month

Share of searches by month for Mackie, Allen & Heath. The figures are in the table below the chart.

View monthly share of searches table
MonthBehringerMackieAllen & HeathPreSonusSoundcraftSolid State Logic
Oct 202543.8%12%10.7%19.6%8.8%5.1%
Nov 202544.1%12.1%10.8%19.8%7.2%6%
Dec 202544.5%14.2%8.9%19.9%7.3%5.2%
Jan 202642.2%11.6%10.4%23.2%6.9%5.8%
Feb 202642.4%11.6%12.7%19%8.5%5.8%
Mar 202641.2%13.8%12.4%18.5%8.3%5.9%
Apr 202652.9%11.3%10.6%13%7.1%5%
May 202652.9%11.3%10.6%13%7.1%5%
Jun 202645.9%14.6%11.2%13.8%9.2%5.3%
Jul 202646.6%14.9%11.4%14%7.7%5.4%
Aug 202645.4%14.5%11.1%13.6%9.1%6.2%
Sep 202642.4%15.8%12.7%12.7%10.4%6%

How has the Allen & Heath and Mackie comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Allen & Heath took it in February 2026, Mackie took it in March 2026.
  • Across the 12 months ending September 2026, Allen & Heath’s share of searches among audio mixers worldwide moved from 10.7% to 12.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Mackie’s share of searches among audio mixers worldwide moved from 12% to 15.8%, and its estimated monthly branded searches moved from 45.2K to 50.4K.

How did search popularity change for audio mixers worldwide in September 2026?

2 changes

  1. In September 2026, Allen & Heath overtook PreSonus to rank 3rd among audio mixers worldwide, with 12.7% of the searches.

  2. In September 2026, Mackie gained share of searches among audio mixers worldwide, from 14.5% to 15.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Allen & Heath’s and Mackie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen & Heath

1 branded search term

  • allenheath

Mackie

2 branded search terms

  • mackie
  • mackie audio mixers

How the Brand Demand Index is measured

Other head-to-heads among audio mixers

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