Brandwave

Appointment scheduling software:Which brands are most popular in search?

In August 2026, Calendly was the most searched among appointment scheduling software worldwide, with an estimated 827K branded searches and 80.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calendly80.2%
  2. Acuity Scheduling10.7%
  3. Setmore3.9%
  4. SimplyBook.me2.6%
  5. Square Appointments2.6%

Follow appointment scheduling software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tools used to take online bookings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among appointment scheduling software worldwide, by month

Share of Search by month for Calendly, Acuity Scheduling, Setmore, SimplyBook.me, Square Appointments. The figures are in the table below the chart.

View monthly share of search table
MonthCalendlyAcuity SchedulingSetmoreSimplyBook.meSquare Appointments
Oct 202580.4%10.8%4%2.6%2.2%
Nov 202580.4%10.8%4%2.6%2.2%
Dec 202578.2%12.7%3.8%3.1%2.1%
Jan 202677.8%12.7%3.8%3.1%2.6%
Feb 202680.4%10.8%4%2.6%2.2%
Mar 202680.1%10.7%4%2.6%2.6%
Apr 202680%10.7%4%2.6%2.6%
May 202678.3%12.7%3.8%2.6%2.6%
Jun 202680.6%10.7%3.9%2.6%2.2%
Jul 202680.2%10.6%3.9%2.6%2.6%
Aug 202680.2%10.7%3.9%2.6%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Calendly

    80.2%

    Held 1st. 827K estimated branded searches, -0.27% vs prior month. Share 0 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Setmore

    3.9%

    Held 3rd. 40.6K estimated branded searches, +0.12% vs prior month. Share 0 points.

  4. Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among appointment scheduling software worldwide?

In August 2026, Calendly was the most searched among appointment scheduling software worldwide, with an estimated 827K branded searches and 80.2% estimated Share of Search within this set. Acuity Scheduling is in 2nd place, 69.5 percentage points behind at 10.7% Share of Search.

Global appointment scheduling software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calendly80.4% → 80.2%80.6%Jun 202677.8%Jan 20261st
Acuity Scheduling10.8% → 10.7%12.7%May 202610.6%Jul 20262nd
Setmore4% → 3.9%4%Nov 20253.8%Jan 20263rd
SimplyBook.me2.6%3.1%Jan 20262.6%May 20264th
Square Appointments2.2% → 2.6%2.6%Apr 20262.1%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Calendly’s estimated Share of Search among appointment scheduling software worldwide peaked at 80.6% in June 2026 and was lowest at 77.8% in January 2026.
  • Across the 11 months ending August 2026, Acuity Scheduling’s estimated Share of Search among appointment scheduling software worldwide peaked at 12.7% in May 2026 and was lowest at 10.6% in July 2026.
  • Across the 11 months ending August 2026, Calendly, Acuity Scheduling, Setmore, SimplyBook.me and Square Appointments held steady: their estimated Share of Search among appointment scheduling software worldwide each moved less than 0.5 percentage points.

How did search popularity change for appointment scheduling software worldwide in August 2026?

  1. Estimated monthly branded searches for Setmore worldwide fell 18.7% over 11 measured months, from 50K to 40.6K in August 2026.

  2. Estimated monthly branded searches for Acuity Scheduling worldwide fell 18.6% over 11 measured months, from 135K to 110K in August 2026.

  3. Estimated monthly branded searches for SimplyBook.me worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Calendly worldwide fell 17.9% over 11 measured months, from 1M to 827K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.