Brandwave

Blender vs Optitex:Which is more popular?

In September 2026, Blender had more branded searches than Optitex among apparel 3D design software worldwide. Blender had about 165,000 branded searches, while Optitex had 6,600. Blender made up 59.6% of all apparel 3D design software searches we track, and Optitex accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about apparel 3D design software, Blender appeared in two of the five answers and Optitex in one. Blender was mentioned before Optitex in every answer that named either.

Among apparel 3D design software worldwide in September 2026

Who do people search for more?

Blender, about 25 searches for every 1 for Optitex

Blender 165K searchesOptitex 6.6K searches

Who does AI mention more?

Blender, mentioned in 2 of 5 answers, Optitex in 1

Blender in 2 of 5Optitex in 1 of 5

Who does AI recommend more?

Blender, named ahead of Optitex in 2 of 2 answers

Blender first in 2Optitex never first

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Top apparel 3D design software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blender was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Optitex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blender was listed before Optitex in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CLO 3D1st
  2. Marvelous Designer2nd
  3. Browzwear3rd
  4. Style3D4th
  5. Tailornova5th
  6. Blender6th
  7. Optitex7th
  8. Tukatech–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CLO 3D5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marvelous Designer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Style3D3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Browzwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blender2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailornova2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Optitex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tukatech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apparel 3D design software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blender or Optitex more popular in search?

This chart shows how often people search Google for Blender and Optitex by name. Each line represents a brand's share of searches for all eight apparel 3D design software we track, month by month, from English-language searches worldwide.

Blender and Optitex among apparel 3D design software worldwide, by month

Share of searches by month for Blender, Optitex. The figures are in the table below the chart.

View monthly share of searches table
MonthBlenderCLO 3DTailornovaMarvelous DesignerOptitexStyle3DBrowzwearTukatech
Oct 202558%14.2%7.8%11.6%2.8%2.8%2.3%0.31%
Nov 202558.6%14.4%7.9%11.8%2.3%2.9%1.9%0.26%
Dec 202552.6%12.9%19.3%8.6%2.1%2.6%1.7%0.23%
Jan 202660.6%12.2%10%10%2%3%2%0.27%
Feb 202661.1%12.3%8.2%10%3%3%2%0.33%
Mar 202659.2%14.5%8%9.7%2.9%3.5%1.9%0.26%
Apr 202658.7%11.8%11.8%9.6%2.3%3.5%1.9%0.26%
May 202659.3%11.9%11.9%9.7%2.4%2.9%1.6%0.26%
Jun 202655.3%16.6%9.1%11.1%2.7%2.7%2.2%0.29%
Jul 202662.1%12.5%10.2%8.4%2.5%2.5%1.7%0.27%
Aug 202654.3%10.9%19.9%8.9%2.2%2.2%1.4%0.19%
Sep 202659.6%12%12%9.8%2.4%2.4%1.6%0.26%

How has the Blender and Optitex comparison changed over the last 12 months?

3 findings
  • Blender was ahead of Optitex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blender’s share of searches among apparel 3D design software worldwide moved from 58% to 59.6%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Optitex’s share of searches among apparel 3D design software worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for apparel 3D design software worldwide in September 2026?

2 changes
  1. In September 2026, Blender gained share of searches among apparel 3D design software worldwide, from 54.3% to 59.6%.

  2. Estimated monthly branded searches for Optitex worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blender’s and Optitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blender

1 branded search term

  • blender 3d

Optitex

1 branded search term

  • optitex

How the Brand Demand Index is measured

Other head-to-heads among apparel 3D design software

Creator with pink hair and a pink jacket

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